At Cubic Squared (cubicsquared.ai), I leverage my expertise to deliver transformative results for our clients. Drawing on extensive experience in marketing strategy, growth marketing, and operations, I develop and implement innovative, data-driven solutions that enhance brand visibility, accelerate client acquisition, and drive sustainable revenue growth.In my dual role, I work closely with clients to craft tailored strategies that align with their unique goals, while also scaling Cubic Squared’s internal growth initiatives. From strategic partnerships to optimizing performance metrics, I ensure every effort creates measurable impact and supports long-term success.As a trusted advisor and senior leader, I’m passionate about fostering innovation, building meaningful client relationships, and delivering strategies that challenge the status quo while maintaining a results-oriented, client-first approach.

Founded and launched J2 Marketing Studio, a consultancy supporting, start-ups, small, and medium-sized businesses with comprehensive marketing strategies, campaign execution, and operations across diverse industries.Delivered impactful results by developing integrated marketing strategies, managing day-to-day execution across social media, events, and digital campaigns, and optimizing marketing tools, including HubSpot and CRM platforms.Partnered with clients to drive measurable outcomes, such as increased lead generation, enhanced brand visibility, and streamlined marketing processes, leveraging expertise in demand generation, marketing operations, product marketing, and event execution.

Led development of innovative marketing solutions for media, events, and business intelligence platforms. Drove GTM strategy, product roadmaps, and brand architecture to scale CRA's market presence and sales pipeline while positioning the company as a leading provider of cybersecurity insights.Defined the product marketing vision to drive business goals, working with outside agencies and creative partners on campaign / content creation. Executed product launch campaigns across organic, paid social, demand generation, and email channels, leading creation of all branded marketing assets. Leveraged customer feedback to inform new product features. Led and grew team of marketing professionals, building out a centralized marketing function for the consolidated organization.

Crafted the GTM strategy and omni-channel marketing plans to drive client and revenue growth for a SaaS-based advisory firm. Led a team in all aspects of campaign execution across channels (email, social, blog, webinars, events, press, video, DM), managing a multi-million-dollar sales and marketing budget. Expanded role as senior director with oversight of marketing, demand generation, commercial enablement, sales operations, and revenue operations.

Developed and implemented GTM strategy and omni-channel marketing plans to drive revenue growth and client retention goals. Managed a $1.5M marketing and sales budget, leading a four-person global team in all stages of campaign execution, leveraging email, social, blog, webinars, events, press, case studies, video, and direct mail channels.• Planned and executed product launch and GTM strategies for new products and features to clients and prospects.• Shaped lead generation strategy by combining internal marketing efforts and managing relationships with outside vendors.• Developed nurturing campaign structure to target CXOs at energy, chemicals and materials, CPG, and IT companies.• Established key partnerships with industry associations to drive awareness and lead generation with Sales and Research.• Defined and executed strategy to increase press/media coverage, including the build-out of a global media database.• Oversaw development of corporate marketing materials and sales enablement tools.• Analyzed campaign performance, continually testing new lead generation tactics, and retiring ineffective tools.• Launched digital marketing strategy that drove 630% increase in website traffic and 30% YOY jump in LinkedIn followers.

Advised clients across industries on brand strategy development and marketing initiatives. Guided enhancement and rollout of a new digital communication portal for a client with 50+ users. Worked with another client to optimize their user experience by analyzing data around digital traffic. Consulted with client company to produce targeted content and categories for their digital marketing calendar.

Directed the development of integrated marketing strategy, communications, and events across three international offices for a provider of custom research solutions, with emphasis on building a more centralized marketing function. Mentored and managed a team of three full-time employees in producing campaigns and creating content for digital and social media, direct mail, webcasts, presentations, and media relations. Oversaw outside vendor relationships to ensure projects continually met timeline, scope, and budget.Drove significant improvements in online following, organizational efficiency, and campaign effectiveness, while ensuring consistent branding and messaging across all marketing channels. Created and maintained a marketing calendar to streamline campaign creation. Spearheaded a global refresh of the companywide CRM and email platform, and trained employees on the new system. Utilized Google Analytics to report on and optimize campaign performance. Created and promoted a suite of thought leadership tools to monetize content and maximize lead generation.

Collaborated with client service and account management teams to execute marketing campaigns and drive lead generation efforts. Managed the end-to-end campaign process from planning through content creation, scheduling, and performance tracking. Promoted to marketing lead and associate director of marketing and operations. Developed the online brand presence for Twitter and LinkedIn with emphasis on maintaining consistent messaging across all content. Created copy for digital marketing campaigns, printed materials, direct mail, and promotions. Drafted press releases to promote new products, and worked with outside media partners to raise brand visibility.

Consulted as marketing lead and project manager on redeveloping sales collateral for the Columbia Management Learning Center and Future Scholar Value Add programs. Rebranded content for hundreds of sales, marketing, digital, and product education materials targeting financial advisors and their clients. Assisted in managing the re-launch of multiple websites, including developing a new advisor-facing microsite and internal intranet. Directed the rollout of a new microsite for the Columbia Management Learning Center, providing advisors access to a robust library of product marketing materials. Worked closely with legal, compliance, sales, and management teams to gather feedback and revise content.

Advised on marketing, business development, and branding strategy to support the launch of a women-owned car sharing startup in Boston. Enhanced brand visibility through website management, strategic partnerships, and creation of content for social media, print, PR, and newsletters. Cultivated partnerships with local businesses and hosted events to raise the brand’s profile within the local community. Identified parking locations and managed a fleet of 25 vehicles across the Greater Boston area. Served as a key point of contact for all membership, sales, media, and employment inquires.

Oversaw development of integrated marketing projects and campaigns (print, web, email, video, sales, events) promoting the 529 College Savings Plan. Managed a two-person team and $1M+ marketing budget. Created marketing collateral enabling internal and external sales teams to promote John Hancock products to a partner network of over 60,000 financial advisors.Introduced a marketing schedule to streamline direct mail, HTML, and partner firm focused campaigns. Regularly updated content on product-specific, corporate, and intranet sites. Managed marketing inventory and integrated feedback from sales, legal, compliance, and leadership teams to improve materials.

Developed content utilized across the corporate websites and internal intranet site servicing over 5,000 insurance agents and 400 staff. Guided the relaunch of multiple websites including integration of an email response system, and schedule of monthly/quarterly updates, audits, and releases. Executed new product launches and marketing plans for web and email campaigns.