Jessie Eby Email & Phone Number

Boise, ID, US

San Francisco, CA, US

• Airbnb listing rated 4.97 stars from 79 reviews.
• Maintained Superhost status throughout tenure and listed as Guest Favorite.
• Secured Top 10% of listings based on ratings, reviews and reliability.
• 100% response rate.

Meridian, ID, US

Global marketing strategy & integrated cross-channel leadership (social media, email, content marketing, SEO, paid advertising, influencer marketing, public relations), brand management, and corporate communications.Marketing strategy and management for Scentsy & Walt Disney World Resort corporate alliance relationship.2021 highlights:👉🏽 Team grew email.

Meridian, ID, US

Led a marketing team of 15 during company’s hyper-growth leap from $500M to $1B. Focus included Global Marketing Strategy & Integrated Cross-Channel Management (social, email, web, paid advertising, communications, etc), Brand Strategy, Content and Promotions.2020 highlights:👉🏽 Email channel revenue grew +256% YOY compared to almost double company revenue.

Meridian, ID, US

Global Marketing Strategy & Integrated Cross-Channel Management (social, email, web, paid advertising, communications, etc), Brand Strategy, Content and Promotions

Meridian, ID, US

• Managed integrated marketing strategy for global campaign, program and product launches across 12 countries.
• Developed brand strategy and style guide.

Seattle, US

Manage program marketing strategy, planning and execution for the REI Outlet business & rebranding, for the REI shopping apps, and for a suite of activity-based communities and trail content (websites and apps) with trail maps and guides (REI Co-Op Guide to National Parks, Hiking Project, MTB Project, Trail Run Project, Mountain Project, Powder Project).

Seattle, US

• Responsible for cross-divisional mobile programs and strategy at REI (a $2.4 billion co-op with 6 million active members in 2015) ranging from retail store integration, ecommerce and mobile marketing to wearables.
• Speaking engagements: SXSW Interactive (2016), Adobe Summit (2016), Internet Retailer (2015), Tune Postback Conference (2015)
• Recognitions: Anderson Award Nominee (peer recognition, 2015), top outdoor retailer mobile app (Research group ARC 360's report "The State of the U.S. Retail Apps Economy;" 2014), REI Snow Report App recognized as.

Berlin, DE

• Clients: Ford, P&G, Microsoft, T-Mobile, others.
• Strategic client services for industry-leading global mobile marketing and media campaigns, mobile websites and apps, and unique business solutions to successfully mobilize brands.
• Cross-functional strategy and management for industry-leading technology companies' consumer-focused initiatives and working closely with partner agencies.
• Develop strategic proposals and conduct research for mobile based business solutions.
• Responsible for overall account plans, budgets, and forecasting, as well as communication to executive team, and partnering with clients and agencies to achieve overall mobile business objectives.

• Industry-leading strategic demand generation planning and execution, customer evidence and asset creation, digital events series, and cross-device contest totaling over $220 million in opportunity revenue in less than.
• Responsible for all mobile execution for Microsoft North America partnering with the digital mobile lead.
• Strategy & management of: digital/in-person events, paid/organic media and search, mobile display advertising, telecommunications teams, email, 3rd party lead generation, click to chat, social media and relationship.
• $3M Budget Management: Responsible for complex campaign related budget management as well as managing other business related processes.
• Agency and vendor management, coordinate cross-functional corporate teams with internal, external, and executive level stakeholders. Includes both nationally and internationally.
• Develop insights and reporting for stakeholder and executive reviews and to influence future campaign and business strategy.

• Consulting for Microsoft's national integrated marketing campaigns and global ad campaigns.
• Work with internal Microsoft teams and external account teams to manage marketing campaign execution.
• Optimize for return on marketing investment.

• Microsoft marketing consultant for 60+ marketing managers and coordinators in the US Enterprise and Dynamics segments
• Collaborate with marketing and sales teams to build and improve marketing processes.
• Database management generating $64M+ in opportunity revenue in approx 2 yrs.
• Review marketing campaign effectiveness and provide custom reporting to determine ROMI

• Create and design print advertisements using InDesign, Photoshop, and Illustrator.
• Proof print advertisements and regulatory mailings.
• Client management

San Diego, CA, US

• Update, create sales support literature for online NuVasive Resource Center (NRC).
• Participated in Marquis Visit Program (MVP) to introduce company’s full line of products to visiting surgeons and sales representatives.
• Participated in product research in a cadaver lab to create marketing documents.
• Collaborated with Sales and Engineer departments.

Certification, Leadership

Executive Certificate, Strategic Optimization: Empowering Direct Selling Executives

Certification, Mobile Business Strategy & Marketing

Certification, Marketing Management

Bachelor'S, Business Marketing, International Business, Gender Studies