Jeanette Lofsky, Mba Email & Phone Number

Santa Ana, California, Us

Culver City, California, Us

• Owned D2C lifecycle marketing strategy and performance for a diverse roster of e-commerce brands across a variety of verticals.• Conceptualized, implemented, and managed email and SMS strategy across campaigns and advanced automations.• Established innovative targeting strategies based on customer lifecycle segmentation, predictive analytics, A/B testing results, funnel position, and RFM analysis.• Continuously measured and optimized campaign performance while establishing benchmarks and recommending future tests.• Analyzed, tracked, and interpreted data to clearly communicate performance, as well as to inform and validate strategy to achieve customer acquisition, retention, conversion, and growth goals — independently and collaboratively in a full-funnel ecosystem.• Oversaw and optimized ESP and SMS software platforms for clients, including Klaviyo, Attentive, and Postscript. Ensured seamless integration between various marketing tools.• Streamlined marketing workflows and improved operational efficiency for the Lifecycle department.

Walnut Creek, California, Us

• Created, optimized, and evolved retention strategies to maximize customer lifetime value.• Owned all email + SMS communications from ideation to execution in Klaviyo.• Developed weekly reporting to track and analyze performance for all email + SMS marketing.• Identified key customer segments and attributes to maximize LTV and tailored custom messaging to the audience(s). • Maintained robust A/B testing framework to validate and drive key business decisions and overall consumer experience. • Partnered closely with customer acquisition channels to maximize full funnel conversion efforts.

Culver City, California, Us

• Managed email strategy for multiple clients across varying verticals, including apparel, electronics, and consumer goods. • Implemented email and SMS marketing campaigns from development to execution. • Established targeting strategies based on customer lifecycle segmentation and predictive analytics.• Continuously measured and optimized automations to enhance performance. • Analyzed, tracked, and reported data to maximize the performance of email campaigns and flows to achieve customer retention, conversion, and growth goals.

Orlando, Florida, Us

• Performed day-to-day email marketing activities including, but not limited to: campaign management, design, segmentation, scheduling, testing and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns.• Developed and implemented email marketing strategies and create content, including copywriting and email design for database of 6 million+ contacts.• Identified cross-channel customer journey to optimize all touch points from data collection to email to landing page experience.

Orlando, Fl, Us

• Implemented all internal and external marketing and communications initiatives for the firm.• Tracked and researched project opportunities and conduct analyses as needed. Proactively translated innovative ideas into proposal content.• Prepared, formatted, and produced all proposals and presentations. As a prime consultant, submitted and won 4 out of 4 proposals, generating revenue and enhancing brand for organization. • Represented firm to clients, business associates, and industry-related organizations to develop future business opportunities. • Promoted and positioned the firm through written, verbal and graphic materials.

Winter Park, Fl, Us

• Supervised daily operations for the Center for Lifelong Learning certificate programs. • Managed and directed communications for marketing and recruitment functions, including brand awareness, targeted marketing, partnerships, and promotions. • Worked closely with senior leadership to define marketing strategies to align with the college’s strategic plan.• Maintained departmental budget, developed financial forecasts, and provided reporting for senior leadership. • Cultivated and grew relationships with external partners and subject matter experts to develop, market, produce, and deliver high-quality curriculum.• Mapped procedural workflows and identified opportunities for automation and process improvement.• Developed and designed programmatic collateral, including: brochures, flyers, and forms.

Winter Park, Fl, Us

• Conducted interviews to pursue qualified candidates for enrollment and determined appropriateness of candidates.• Implemented new recruitment strategies, resulting in a 28% increase in enrollment for Fall 2013. • Executed data migration, while partnering with internal team, for successful software implementation.• Developed admission policies and procedures, resulting in enhanced training and learning development opportunities for staff. • Supervised and coached all student interns.

Winter Park, Fl, Us

• Initiated and led a successful inter-departmental transition from paper to electronic records, increasing staff productivity and reducing operating costs.• Maintained responsibility for accuracy of all information entered into student information systems. • Assisted personnel and other departments with data collection and problem solving.• Conducted and participated in recruitment activities including: presentations, open houses, and information sessions.

Winter Park, Fl, Us

• Provided personnel management support by supervising, training, and leading all High School Outreach Assistant Admissions Representatives.• Corresponded via phone and email with current and prospective students to enhance recruitment and retention. • Compiled and analyzed managerial data reports for sales team. • Facilitated recruitment for monthly open house events. • Assisted Regional Admissions Representatives with scheduling in-home interviews for prospective students.

Boston, Ma, Us

Los Angeles, California, Us

Master Of Business Administration (M.B.A.)

Bachelor Of Arts, Psychology

Neuroscience

High School