Jarod Watters Email & Phone Number

Collaborate with distributors and a dedicated team to expand brand presence to over 500 on- and off-premise accounts across multiple regional markets in Texas.· Analyze and synthesize data from various distribution regions to identify target accounts requiring additional attention, optimizing product flow.· Cultivate and sustain strong relationships with management at key off-premise accounts to ensure consistent inventory levels.· Develop comprehensive training materials to equip team members with the knowledge necessary to effectively represent the brand across state and national accounts.· Design and maintain documentation and Excel reports to measure the impact of product demonstrations in both new and existing markets.· Work in conjunction with Sales and Marketing teams to formulate strategic plans for market expansion into new regions and states.· Liaise with management to secure both state and federal licensing for potential new product SKUs.

Supported distillery operations, construction, and bar management from 2015 to 2020 as part of the foundational team responsible for growing the brand to over 100 on-premise and 100 off-premise accounts.· Organized and hosted brand recognition events that earned industry accolades, including TPSA, Whiskeys of the World, and TBNA awards.· Collaborated with internal teams to develop marketing initiatives and strategies that promoted products and enhanced visibility within key accounts.· Oversaw inventory management, ensuring efficient stock flow in and out of on-site facilities.· Provided comprehensive training to new bartending staff, going beyond standard company policies to enhance product knowledge and communication skills, improving customer retention.

Texas, United States

Bachelor, Environmental Engineering

Bachelor, Business Communications