Joel Loncka Email & Phone Number

Denver, Co, Us

Denver, Colorado, United States

I specialize in understanding trends and consumer-led unspoken truths to create impactful brands, memorable moments, and stories. The outcome is an unforgetable sense of place that is experienced across boutique hotels, F&B concepts, master-planned communities, and multi-family developments.

Denver, Colorado, United States

lonckaphoto.comCombing my passion of photography with my love for style, design, and architecture on a passion project basis.

Santa Barbara, California, United States

Brand Strategy lead that worked at the intersection of human behavior, unspoken truths, and bringing big brand ideas to life. Leading change across B2C and B2B with a focus on food/beverage, hospitality, and Tech Start-up Branding.Now merged into Design Bridge - Superunion is WPP branding firm and revolutionary creative company that believes in the power of ideas that create positive, meaningful change.

Greater Denver Area

Prohibited Provisions was a creative cooking brand for a new age of at-home chefs. Built out of a passion for unique food adventures and having fun in the kitchen we provided foodies the innovative options, bold flavors, and inspiration to conveniently cook boldly. From kitchen to concept, to 300+ organic retail stores nation wide and 6 figures in ARR I built Prohibited Provisions into a brand that at-home cooks loved to share with friends.

San Francisco Bay Area

Made Renovation was a Start-up working to redefine the home renovation experience Acquired by Home Depot. As a managed home renovation service Made Renovation combines design, materials, and construction into a "single-click", stress-free experience.Responsible For:• Day-to-day leadership in building and grown the brand• Ensuring brand implementation across web, sales, social, paid, product, UX, and customer service.• Establishing effective brand creative briefs and toolkits• Managing brand expectations and implementation with 3rd party vendors• Establishing and tracking brand performance and equity against KPIs

Santa Barbara, California, United States

Built a lifestyle and RTD cocktail brand from the ground upHelped the leading surf/wave tracking app develop strategic brand documents to guide the brand forward and be used across cross-functional teamsBrought to life consumer segments for the worlds leading social media apps in an effort to optimize marketing and communications

Greater Denver Area

Strategic lead on a range of clients that involved organization rebrands, brand positioning, identity design, activation, governance, and new product innovation across CPG, Healthcare, and Finance.

Greater Denver Area

Was a strategic mind for hire using diagonal thought leadership, providing both outside and inside the box thinking that delivered tangible results.Specialized in brand positioning, marketing plan development + implementation strategy, new product/service innovation, creative strategy, marketing communications, and advertising planningClients: Absolut Vodka, Malibu Rum, Dr Pepper Snapple Group

Greater Denver Area

Strategic lead ensuring valuable insights and cultural tensions drive big creative ideas. Working collaboratively with cross-functional teams to help deliver inspiring creative and impactful integrated marketing + advertising campaigns. Clients: The North Face, HEAD Sports, The Pressery, Scott Sports, Fanatics, 5.11, Wheel Pros

Greater Chicago Area

Worked globally with influential household brands in the cpg, auto, food service, medical, financial services, and alcoholic beverage categories. Provided strategic leadership and implementation across branding, new product innovation, integrated marketing and campaign strategy.I used my fascination for uncovering unspoken truths and unmet needs in consumers behaviors to open the door to big ideas that not only solved a problem but established an emotional connection and moved people.Clients: MillerCoors, Kraft, Mondelez, Johnsonville, Beam Global Spirits, KFC, Wendy's, Mazda, Vanguard, Hyatt Hotels & Resorts

Advertising agency account experience manager for the Chicago Bulls, Sport Clips, and Popeye's

B.B.A, Marketing

Business, Entrepreneurial Certificate

Activities and Societies: Phi Kappa Psi, Ski & Snowboard Club