José Luis López Email & Phone Number

Costa Rica

Costa Rica

San José, Costa Rica

Report directly to the CEOSole responsible for growing the top line of the business and running the country P&LBuilding professional relationships with team, suppliers, and other third-party stakeholders.Manage every aspect of our business growth in-countryRecruit and develop the very best talentNegotiate with vendors and service providersCollaborate with local businesses to acquire all necessary resources and servicesConduct extensive research regarding the market… Show more Report directly to the CEOSole responsible for growing the top line of the business and running the country P&LBuilding professional relationships with team, suppliers, and other third-party stakeholders.Manage every aspect of our business growth in-countryRecruit and develop the very best talentNegotiate with vendors and service providersCollaborate with local businesses to acquire all necessary resources and servicesConduct extensive research regarding the market and learn everything possibleDevelop category management teams with local expertiseCollaborate with operations, technology, marketing, human resources, finance leadersSynthesize weekly, monthly, quarterly, and annual reports on progress and developmentDevelop strong professional relationshipsWork to ensure deadlines are met and budgets are maintainedAdapt the business model to be culturally relevant without losing its identity Show less

Costa Rica

Planned, executed, and led from scratch the B2C ecommerce web development of www.tiendaspls.com, www.tiendasplx.com, www.shoelab.cr, www.newbalance.cr, www.oneill.cr, www.hi-tec.com and worked collaboratively with teams of designers, marketers, and developers in reaching these products. Accelerated ecommerce plans and grew opportunity pipeline significantly, through strategic partnerships with key accounts ( Nike Inc., New Balance, O'Neill, DC shoes, Vans among others)Create and… Show more Planned, executed, and led from scratch the B2C ecommerce web development of www.tiendaspls.com, www.tiendasplx.com, www.shoelab.cr, www.newbalance.cr, www.oneill.cr, www.hi-tec.com and worked collaboratively with teams of designers, marketers, and developers in reaching these products. Accelerated ecommerce plans and grew opportunity pipeline significantly, through strategic partnerships with key accounts ( Nike Inc., New Balance, O'Neill, DC shoes, Vans among others)Create and Increased brand digital presence for each of those websites resulting in higher sales and more advantageous relationships. Used excellent time management and project management skills to successfully oversee and manage marketing and web developments projects from conception to completion.Oversaw the development of new products and services ecommerce related Create a significant 10% ecommerce revenue from total revenue of the company in a 12 moth time-span. Developed and implemented strategic business plans and marketing strategiesDeveloped and implemented a corporate membership program,Managed a teams of marketing professionals to ensure the success of marketing campaigns.Designed and implemented direct mail campaigns, resulting in a 12% sales increase per quarter. Helped to achieve measurable change in the company through determination, perseverance, leadership, and hard work. Show less

Costa Rica

Planned, executed, and led from scratch a marketplace mobile app development for sports retail stores and worked collaboratively with teams of designers, marketers, and developers in reaching this product. Create the initial diagnosis, implementation proposal, project management and implementation of the infrastructures and platform necessary for an optimal E-commerce platform.Established, evaluated and implemented promotional strategy to comply with the annual sales budget for each… Show more Planned, executed, and led from scratch a marketplace mobile app development for sports retail stores and worked collaboratively with teams of designers, marketers, and developers in reaching this product. Create the initial diagnosis, implementation proposal, project management and implementation of the infrastructures and platform necessary for an optimal E-commerce platform.Established, evaluated and implemented promotional strategy to comply with the annual sales budget for each sales channel (SEO, direct traffic, search engines, email marketing and automation, social networks, etc.)Defined, executed and monitored the content strategy of digital channels (blogs, audiovisuals, newsletters, emails, inbound marketing, etc)Evaluated, analyzed and creat proposals for continuous improvement for the channel to optimize UX and customer journey on mobileDefined metrics OKr KPi's for weekly review with the CEO based on an analysis of the determined statistics and managing conversion funnels for each company.Defined current processes and proposed new processes that adapt to the digital channelMonitored digital sales channel logistics for good customer service and improve margins (inventories, deliveries, returns and demand planning) Show less

Costa Rica

Developed the ecommerce website www.pupyid.com and managed to promote the brand nationwide through strategies ofcommunication in social networks, achieving 145,000 followers inFacebook, 45,000 on Instagram and 15,000 on Twitter. Growing to a30% monthly rate in sales for 2 years.In 2015 PUPYiD.com was placed as the main website to buy Soccer jerseys and custom soccer shoes.In 2016 PUPYiD.com won an award to become microfranchise supported by the Ministry of Economy, Industry… Show more Developed the ecommerce website www.pupyid.com and managed to promote the brand nationwide through strategies ofcommunication in social networks, achieving 145,000 followers inFacebook, 45,000 on Instagram and 15,000 on Twitter. Growing to a30% monthly rate in sales for 2 years.In 2015 PUPYiD.com was placed as the main website to buy Soccer jerseys and custom soccer shoes.In 2016 PUPYiD.com won an award to become microfranchise supported by the Ministry of Economy, Industry and Commerce and Cenaf. (National Franchise Center)In 2016 the first franchise was sold and by the beginning of 2017 themanage to place 5 franchises nationwide.For the 2018 World Cup in Russia, after a huge SEO jobPUPYiD.com sold 2300 T-shirts through its website, 50% more thanown brand New Balance, sponsor of the T-shirt of theNational selection. Show less

Bachelor Of Business Administration (B.B.A.), Marketing/Gestión De Marketing, General

Education record

Programa ECL2