Juliette Schmidt Email & Phone Number

St. Louis, Mo, Us

Larkspur, California, Us

Larkspur, California, Us

Began with owning digital advertising, loyalty, subscription and multivariate website testing; within eight months added email marketing, brand.com optimization and SEO strategy.Led all marketing, including paid digital advertising, email and SMS marketing, affiliate and influencer marketing, print and catalog marketing, SEO and SEM, video content and CTV strategy.

St Louis, Missouri, Us

-Led a team of five responsible for marketing for 150+ hotels in 27 states; including digital marketing, creative design, loyalty program management, public relations and partnership marketing. -Directly responsible for brand.com revenue of $137MM, totaling more than 25% of total source revenue overall, working cross-functionally with IT to continuously implement new strategies to increase revenue.-Executed company-wide loyalty program, which accounted for 45% of total company revenue.-Led Travel Happy® Again media and branding campaign to grow direct revenue sources, including digital messaging across brand.com, advertising, social media and email marketing.-Oversaw partnership marketing and Vacation Savings promotion program, which accounted for $5MM in revenue.

St Louis, Missouri, Us

-Increased revenue from $82 million in 2014 to $137 million in 2019 by developing and executing a strategic digital marketing plan, including onboarding a new ESP and proving ROI of digital marketing. -Improved revenue attributed to email by 500% with automated campaign management.-Managed digital presence for Drury Hotels including SEO and SEM, paid advertising including paid search and paid display campaign management, strategy and budget. -Worked with agency and internal partners to develop and execute rebranding initiative, including website redesign including UX and brand voice across all digital platforms.-Strategic lead behind website and mobile app experiences, including analytics and reporting.-Increased reservations consumed through brand.com by implementing new loyalty member rate in 2019.

Chesterfield, Missouri, Us

-Managed all digital marketing, including website optimization for alumni relations and enrollment, email marketing and social media marketing.-Engaged current and potential students in open dialogue and promoted Logan University’s community awareness, aiding in enrollment numbers and fostering relationships with alumni and the St. Louis community.-Created interactive web and social content to increase search engine optimization results.-Developed innovative video concepts and scripts to improve Logan’s multimedia content across all marketing platforms.-Worked with cross-functional teams and departments within the University to identify communication needs and then manage the interactive development from start to finish.-Provided the social media strategy needed to strengthen the University’s new branding efforts.-Created and maintained marketing and communication project management plans to execute objectives.-Launched responsive alumni microsite to foster relationships and educate alumni, managing two agencies to aid with design and content.

Saint Louis, Mo, Us

-Developed and executed social media campaigns across a variety of social platforms-Wrote and edited content for the About Us section of Scottrade’s website-Managed the Scottrade Blog and worked with cross-company departments to source its content-Developed posts for all social media sites to increase engagement and search engine optimization results-Managed custom Facebook tabs, creating and implementing new ideas and content to increase social engagement

Town And Country, Missouri, Us

-Began and led social media efforts on Facebook, Twitter and YouTube, developed a Twitter following of more than 3,500 and a Facebook base of more than 10,000.-Strengthened the Fraternity’s brand by creating marketing and promotional materials such as program brochures, books, binders and websites-Composed news briefs and features for The Arrow, Pi Beta Phi’s national publication with a circulation of more than 155,000-Wrote, edited and distributed news releases on behalf of the Fraternity-Designed and produced marketing materials to recruit new members and attract new campuses-Managed production and analysis of members-wide communication survey

St. Louis, Mo, Us

-Wrote feature articles and news briefs for Today’s Breeder and Rally to Rescue magazines-Liaison between national magazines and nation’s top dog breeders, handlers and rescue organizations-Composed news releases publicizing champion dogs and their handlers to promote the use of Purina’s products-Created vignettes for Purina ProClub’s website-Conducted research and briefings of dog breeds, champion dogs and animal shelters for publications

St. Louis, Mo, Us

-Created press releases for Nike’s Nike+ technology. -Aided in planning AT&T Hometown Tour and AT&T Yellow Pages Workshops across the nation. -Pitched national media to cover clients such as Spectrum Brands, Nike, Enterprise Rent-a-Car, AT&T and Papa John’s in radio, television and blog site news. -Created daily news summaries for Millstone Coffee. -Participated in team meetings and brainstorming sessions about new products or services for Papa John’s, Spectrum Brands, DiscoveryCove, Target and Benjamin Moore, among others.