Search Discovery is a business intelligence and analytics company that empowers organizations to use data to improve business performance. We engage clients at every stage of data enablement including strategy, implementation, business experiments, optimization and organizational change management.

At Web Analytics Demystified our work is incredibly personalized. When you work with our company you will be working directly with one or more of our senior partners from the beginning to the end of your engagement. We work this way because we know this is what is best for our clients, our business, and our reputation.Individualy Eric T. Peterson, John Lovett, Adam Greco, and Brian Hawkins have done a tremendous amount to shape the web analytics industry as it exists today. Together they are working towards a future where digitally collected data has a profound impact on businesses of all types.

The DAA is a not-for-profit, volunteer-powered, member driven association that is the authoritative voice on Digital Analytics. The mission of the DAA is to deliver research, education, community, and advocacy for digital analytics. The DAA was founded as the Web Analytics Association in 2004. The organization has more than 2,500 members worldwide, representing forty countries and a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at: www.digitalanalyticsassociation.org.

Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 19 key roles at major companies providing proprietary research, consumer insight, consulting, events, and peer-to-peer executive programs. For more than 25 years, Forrester has been making IT, marketing, and technology industry leaders successful every day.

As a Senior Analyst with JupiterResearch, John Lovett was responsible for leading the direction and agenda for the Web Site Technologies & Operations practice. His focus areas include web analytics, site search technologies, content management solutions, online commerce platforms, multivariate testing and optimization technologies. John is a frequent speaker at events such as the eMetrics Marketing Optimization Summit, the Semphonic XChange Conference, Web Content 2008, Shop.org and Internet Retailer. He is often called upon to address changes in the evolving digital marketplace.

Responsible for building and managing Aberdeen's Online Customer Experience practice and elevating research coverage and awareness in web site technologies. Published research includes: Clicks to Customers: The Real ROI in B2C eCommerce, Web Site Search: Revenue in the Results, Web Analytics: The Crystal Ball of Customer Behavior, Online Content Speaks Volumes and Analytics University Parts I & II.

Conducting primary market research and analysis on topics affecting businesses in today‘s online environment. Lovett was tasked with identifying and evaluating online industry trends, technological innovations and successful online applications.

At the time of my employment, Wave Sport was the fastest growing white water kayak produced in the US. Through sales and marketing efforts we grew the company threefold and were acquired by Confluence Kayaks. As Marketing Manager, my responsibilities included strategic direction and implementation of all marketing programs and visual marketing materials. I drafted the company marketing, developed and maintained the corporate Web site, managed outsourced vendor relationships and acted as the production director for all printed and online marketing collateral.