Josh was a digital strategy consultant focused on identifying emerging technology, behavior, and business trends, and out of these synthesizing applicable strategies for companies. He was the lead digital strategist for the IPG Emerging Media Lab’s mobile and gaming practices, where he worked with several hundred brands and their agencies within the Interpublic Group network of companies. He’s advised corporations within every business vertical, both domestic and international, on the implications of an ever-changing digital world. Clients Josh has worked with include: Coca-Cola, Microsoft, SONY, GM, Kia, Johnson & Johnson, General Mills, Unilever, and Best Western.In addition to his client work, Josh has met with and advised major vendors, including Facebook, EA, LinkedIn, AOL, Google, and Microsoft, where he was one of the sixteen steering committee members of the Microsoft Game Advertising Advisory Council. He also frequently writes for and is quoted in various trade publications including AdAge, MediaPost, iMedia, and the New York Post.Prior to his role at the IPG Lab, Josh was content manager at MediaPost, one of the major trade publications tracking the advertising and marketing industry. Before this, Josh had co-founded a mobile marketing services company where he created a number of forward-thinking mobile solutions around branded applications and location based shopping.