John is an exceptional strategic thinker and leader who transformed the sales force, using his entrepreneurial vision and sales strategy which enabled greater revenue streams. John presented solutions to some of the highest profile buyers in the world and US Market. John used his skills to close transactions with large Chain Retailers and National Restaurant Accounts. John also used his leadership skills to provide breakthrough training and mentoring to Regional Directors. John was a consistent top sales performer while providing profitability; establishing realistic budgets, along with setting and achieving sales goals. Mr. Rivers is a much sought-after global connector in the Wine, Spirit and Beer business developing Sales Strategies, Projections, Forecasting, Budgeting, Product Launch, Distributor Management, Leadership and Sales Team Development. John specializes in creating revenue streams for Companies by applying proven, executive level sales strategies. John is the Managing Director of Aspen Beverage Investments. His current role as Global Brand Manager for Lucky Buddha Beer and General Manager of Arizona Brewing Company, a brand that has been able to break into the Global Beer Market. John leverages his 25+ years of executive level sales experience and connections to grow product sales. John's leadership role entails driving new business initiatives and partner development for launching and building brands using selling strategies, distributor programming and strategic pricing. Mr. Rivers sits on the Board of Directors of Aspen Beverage Investments and Innovative Restaurant Group. John served on the Board of several charitable organizations such as City of Hope, Boys and Girls Clubs and NPR. He also holds a US Importer’s License and is an accomplished Skier being PSIA Certified for 25 years. John Rivers received a B.A. from the University of South Carolina Moore School of International Business.