Justine Lu Email & Phone Number

Taipei City, Taiwan

Branding, Marketing, Business Developing, and Community building.

Taipei City, Taiwan

o Explored co-marketing opportunities and led co-marketing projects with cross-industry alliances.o Managed cross-country projects in licensing and collaboration. o Integrated media resources to minimize marketing expense and to maximize exposure benefit.o Voiced and delivered the key message and expertise for being the media spokesperson.

Taipei City, Taiwan

o Analyzed the global VR game market and suggested the R&D direction.o Devised business plans for respective products.o Outreached proactively with potential partners and proposed the co-op projects.o Collaborated with cross-departments and planned marketing strategies.

Taipei City, Taiwan

o Planned community events to connect with the influencers and maintained the hype in communities.o Researched, wrote, and distributed press release to targeted media.o Organized events including press conferences, concerts, open days, and press tours.o Fostered community/partner/press relations through the involvement in related initiatives.o Sourced and managed sponsorship opportunities.

Taipei City, Taiwan

Gamefirst was the publisher of World of Warcraft and distributor of other Blizzard games in Taiwan / Hong Kong / Macao.o Led and managing multi-functions team for projects: web design/creative, ATL/BTL marketing & PR events, data analysis, public relationship, and merchandise.o Developed sophisticated marketing strategies for online/offline channels for different franchises.o Coordinated with external partners for strategic alliance and co-marketing opportunities.o Led and… Show more Gamefirst was the publisher of World of Warcraft and distributor of other Blizzard games in Taiwan / Hong Kong / Macao.o Led and managing multi-functions team for projects: web design/creative, ATL/BTL marketing & PR events, data analysis, public relationship, and merchandise.o Developed sophisticated marketing strategies for online/offline channels for different franchises.o Coordinated with external partners for strategic alliance and co-marketing opportunities.o Led and worked with cross-functions to analyze the issues, integrate resources, and give insightful recommendations.o Enhanced brand visibility through road shows, trade shows, eSports tournaments, community, and other public events. Show less

Taipei City, Taiwan

o Monitored the development schedule and ensure on-time project delivery.o Built go-to-market strategies and had successfully reached top 1 FREE APP category in App Store in Taiwan.o Engaged relationships with press, allies, and community through SNS, press coverage, forums, app review sites globally.

Taipei City, Taiwan

o Handled technical issues and discussing topics with key customers.o Developed and prioritized the schedule and organized various professionals for project completion.o Managed all elements for the development phases till the mass production.

New York City, New York

o Supported marketing manager on day-to-day management tasks and businesso Assisted with the design on all new concept of productso Conducted extensive campaign analysis to support business initiativeo Identified and recommending marketing plans to achieve company annual goalso Developed and thoroughly executing brand promotions and packaging development