Oversaw operations and development of two major brands (IHOP & Carl’s Junior) in New Mexico & Texas Working closely with IHOP & Carl’s Junior Corporate and Joint Venture partners to further develop brand presence while improving operational efficiency ensuring profitability and maintaining brand integrity. Created and implemented strategic growth plan for IHOP and Carl’s Junior stores within the New Mexico & Texas marketplace through market research and the creation of developmental models allowing for profitable growth. Utilized advanced research strategies to identify and penetrate areas Managed up to 100 personnel, ensuring the best service to stores clients as well as excellence in inventory control and service training.

Specialties: franchise operations, company operations, advertising, brand management, budgeting, concept development, customer service, development, e - commerce, market planning, business intelligence, marketing, merchandising, operations management, supply chain, profit, public relations, radio, research, sales building, strategic, supply chain, television.Directed the development and implementation of The Coffee Cup International in Latin America market and Hispanic marketing efforts, including television, radio, print merchandising, and promotions. Other responsibilities include strategic plan development, corporate development program, new product marketing strategies, marketing research, and franchisee relations. Managed all franchise marketing Responsible for Company and Franchise Operations, and Training for the Coffee Cup International.

• Responsible conducting store for evaluations to ensure It’s a Grind (IAG) system compliance • Franchisee training on what to look for when recruiting new employees, improved their hiring processes and interviewing techniques and provided training every time in their stores• Analyzing Profit and Loss statement and training franchisee on opportunities• Trained franchisee on creating and implementing a Local Store Marketing plan• Create Monthly Conference calls with Region to discuss region challenges and best practices• Create Weekly/Monthly Excel financial reports to show region trends and how they rank within the region and system wide• Work closely with Training, Marketing, Financial, and Operations Departments to identify opportunities and maintain best practices across the system• Manage and develop new Performance Coaches• Oversee annual plans for revenue and sales growth, expense, cost and margin control, marketing and merchandising standards, and emotional connection with the guests for 55 retail locations of Gloria Jeans and It's A Grind Coffee in nine states. • Implement each aspect of the Operation's Review Cycle with all 55 stores on a quarterly basis. Facilitate the Franchise Advisory Committee (Gloria Jean's) and Franchise Advisory Board's (It's A Grind) conference call on a monthly basis. Set the agenda, facilitate the call and recap the meeting for the franchise community. Create the agenda and facilitate a monthly call from the CEO to the entire franchise community for both concepts. Created a store visit summary and training guide to send out to all of the operations managers to compile notes from each of their visits in an organized manner. This document is then sent to me to compile into one document to send to the CEO and any department that needs to be updated on any store. Act as a mentor to existing and new Operations Managers.

• Responsible for opening a new market; Spain• Involved in site selection• Developed and implemented productivity measures resulting in 80% performance improvement in business plan• Involved in the design and implementation of trouble resolution processes to meet Starbucks guidelines• Responsible for continuously monitoring, identifying, and determining changes that impact the success of the Starbucks Brand

• In charge of 8 Stores, volume $6 million• Nominated 6 MOQ• Personal training of high potential managers and dual store managers• Development of action plans for management team going from a 5-day store to a 7-day store

• Participated in the Pasqua / Starbucks Coffee Company merger• Helped to develop Los Angeles commissary partners for retail operations• Implementation of Corporate policies, procedures and standards

• Responsible for 6 departments, annual volume $12 million • Development of new department managers• Designed and implemented an easier way to obtain business metrics • Voted Most Impressive New Hire

• Managed 60 people, volume $3 million• Increased sales and earnings by 10% each year• Dramatically reduced employee turnover • Improved unit operations by focusing on training, service, quality and speed.