Worked with independent public relations consultancy to promote and support its top client, a professional non-profit theater company. Developed and executed public relations materials that facilitated client's brand strategy. Collaborated with cast & crew to arrange interviews and secure media opportunities.

Responsible for field marketing strategy and program management in four-state territory for worldwide spirits and wines supplier. Developed state-level business plans integrating marketing programs and sales activities tailored to both consumer and retail spirits targets while ensuring compliance to global brand identity. Analyzed sales, distribution, and demographic data to identify areas of opportunity by brand with high potential volume and profit gain. Collaborated with national brand marketing teams to provide input on national strategy as well as manage consistent execution of national programs in local markets. Trained, managed and oversaw execution of local promotional staffing agencies for consumer-focused promotions and events.

Managed national brand marketing strategy and marketing communications programs for privately owned and operated international women’s athletic footwear and apparel brand. Responsible for strategic brand planning, brand messaging and positioning, digital marketing, advertising campaigns, media buying, and public relations plans. Developed and managed strategic online marketing plan inclusive of Ryka website/e-commerce and all internet marketing brand initiatives and partnerships. Created and managed retail marketing programs for national/regional footwear chains.