I am director of analysis and data at Clickedge, a digital analysis consultancy specialized in highly demanding and growing projects. I have more than 10 years of experience in the sector, and participated in more than 60 digital projects, 20 of them of great investment and complexity. My mission is to help clients define, measure and achieve their business objectives through data implementation and analysis, conversion and user experience optimization, and the application of artificial intelligence. My profile combines technical and business knowledge, and I am certified in Google Adwords, Google Analytics and Yandex. Domino tools such as Google Tag Manager, PowerBI, CookieBot and Consent Mode, and I have experience in integrating data on and off, creating attribution models and managing cloud projects. I am passionate about digital marketing and continuous learning, and I specialized in Growth Analytics, focusing data on digital business growth. I also provide Google Analytics 4, CRO and GTM training to teams and professionals.If you think I can add value to your project, you can contact me at joseluisanalytics@clickedge.es or send me a message on Linkedin.