Jason Lundy Email & Phone Number

New York, Ny, Us

Paris, Fr

Launched role in Brand Marketing for category-leading $1.5B L’Oréal Professional Products division + assumed role for Creative Services and Operational Marketing. Lead all brand strategy and identity efforts including DNA creation/governance, GTM marketing and communication strategies (incl. customer journey, consumer-facing marketing communication in all channels, graphic design + voice, physical store design) and develop market + customer intelligence. Additionally, lead operational marketing for division across 650 stores plus online, optimize digital engagement via continuous testing, partner with loyalty and credit card groups to launch and grow programs, work with operations and customer service to optimize customer experience in home delivery. Lead partnerships with brand partners, collaborate with L’Oréal Corporate and L’Oréal Professional Product Division brand development, marketing, intelligence, finance, and other applicable teams.

Founded two entrepreneurial bodycare ventures; consulting on brand positioning and marketing initiatives for high- and mid-level B2B and B2C brands across consumer industries. Delivered comprehensive services including creative direction, cross-disciplinary brand design, rebranding, websites, e-commerce, and print and digital campaigns.• Founded two personal care businesses:o SALT – developed an exclusive bodycare product line sold at prestigious retailers like Bergdorf Goodman.o Pioneered the concept, development, and patent filing for MY FRIEND THE SEA, the first affordable home dry salt therapy device for improved respiratory health, overseeing branding, marketing, product development efforts. • Orchestrated the development of compelling brand identities and GTM strategies for multiple clients including a wellness app, a luxury footwear company, and a luxury cookware line extension. facilitating aggressive expansion efforts.

New York, New York, Us

Change agent for global brand image post financial crisis recovery. Developed and launched Citi's first global brand campaign in ten years, integrating all products, services, and business lines under a single strategy and contemporary personality.• Managed over $1.5B in global marketing budget and successfully led the development of international marketing budgets and agency relationships.• Boosted double-digit sales growth in target markets (Colombia, Mexico, Brazil, Singapore, Hong Kong) through strategic initiatives.• Implemented data-driven tactics, uniting all regions/markets and optimizing global efficiency and unity.• Significantly reduced production costs by 38% through the implementation of analytical approaches.

New York, Ny, Us

Re-energized and propelled continued revenue growth. Led integration of marketing development, client-specific events, promotions, luxury market research, and communication within the marketing and creative services division.• Achieved significant annual 19% sales increase in business unit on top of previous rapid growth period (3 yrs/2x revenue).• Successfully managed brand recognition and marketing systems during the transition from American Express to Time Inc.

Paris, Fr

Revitalized US brand. Exploded growth internationally. Developed and executed new brand vision, brand purpose, brand platform, CSR strategy, design & production, and innovation pipeline. Proactively initiated new product development, involving market research, consumer surveys, product and packaging design, and releases. Directed collaboration with celebrities, nonprofit organizations, and fashion industry with associated brands to improve organizational image and exposure. • Developed and implemented a comprehensive brand strategy, including brand vision, purpose, platform, CSR strategy, design & production, innovation pipeline, and new product development.• Expanded global distribution across 120 countries and exceeded $150+M in sales as part of global marketing initiatives for repositioning world's upscale vodka brand.• Created and executed an impactful communication plan, resulting in a 13% increase in US sales by leveraging advertising and media channels such as TV, radio, print, OOH, and digital platforms.• Partnered with significant brands AmFAR, Project (Red), Bono, Usher, Lady Gaga, Rihanna, Louis Vuitton, Marc Jacobs, et al to enhance market reach and company perception.• Launched significant partnership programs with Food & Wine Magazine including web and app development, experiential and Food & Wine Aspen and Food & Wine Pebble Beach. 140% increase in food- and culinary-related exposure in year one.• Improved visibility, desirability, and COGs by redesigning all packaging, tripling product selection from 3 to 10 qualities.

New York, Ny, Us

Created the re-launch strategies of two of America’s most iconic fashion magazines. Esquire was brought back from near cancellation while at Harper’s Bazaar we reversed a -33% down trend and raised sales +12% over the previous high.Launched two special edition magazines; $11M in new revenue + became legacy programs.Wrote and presented proprietary market research to brands around the world through 12-city speaking tourRepresented business in London, Paris, and Milan.

New York, Ny, Us

Please see Harper's Bazaar summary.

New York, Ny, Us

New York, Ny, Us

Assisted Director of Architecture + Design; researched for the seminal 1993 Frank Lloyd Wright retrospective exhibition

Ba With Highest Honors, Applied History & Architectural History

Ms With Honors, Strategic Design & Innovation Managment