Julie Ruef Email & Phone Number

San Francisco, Ca, Us

Cupertino, California, Us

Leading teams and driving growth of Apple Services (Music, TV+, Apple One, MLS, Fitness+, iCloud, etc.) through our largest global partnership channel, Global Telecom providers. Additionally, managing additional verticals and GTM strategies within Apple (Strategic Projects, Tier 1 Media Partners, HW Bundles, and Student). Responsible for commercial relationships, infrastructure development, global marketing strategies and overrall general channel(s) management.

New York, Ny, Us

-Cross-functional BD Leader. Driver of key partnerships and developing value exchanges at the highest level.-Currently develop new business models and strategic opportunities with the purpose of developing revenue growth for Kargo and win-win scenarios with VP/C-Suite across Strategics, Carriers, Measurement Partners, and Advertisers.

New York, Ny, Us

Led a number of key leadership roles and teams at Kargo. Previously GM of the Ad Innovation Org which encompasses working with a talented group of people across Product, Ad Design, and Engineering. Responsible for the evaluation of new technology application (AI, AR, etc.), launching new mobile-first products (recently a six-second video marketplace), running AdLabs (Kargo's custom consulting arm for mega client engagements), Ad Design, and conducting market research and education.

New York, Ny, Us

GM, responsible for the GTM, development, learnings, and growth of Kargo's self-serve platforms, SHOPS, and AdBuilder. Shops is a first-of-its-kind self-service rich media ad builder and buying platform in one for companies (emerging to agencies to F500) to build engaging rich media ads and launch them into a premium mobile editorial marketplace (e.g. premium mobile web). Also responsible for Kargo's Ad Builder tool for Programmatic buyers to build rich media creatives in house and at scale.

San Francisco, Ca, Us

Investments in early stage technology firms and real estate.

Santa Cruz, Ca, Us

Direct to consumer dog food subscriptions

San Jose, Ca, Us

Lily Robotics (acquired by Mota Group) produced the first autonomous flying camera (quadcopter drone) that combined GPSand computer vision technology to record images and video of users outfitted with a wearable tracking device.

Palo Alto, Ca, Us

AI chatbot messenger app acquired by Facebook (NASDAQ:FB). Consulted on fundraising, M&A, BD, Marketing and Product.

San Francisco, Ca, Us

MessageMe was a rich messenger app acquired by Yahoo! (NASDAQ: YHOO) in October 2014. Responsible for all partnerships, usability studies, GTM strategies, M&A, and global distribution.

New York, Ny, Us

Awarded prestigious AOL Blue Monster award. Developed and lead strategic partnerships for AOL across all mobile and mail properties, such as: The Huffington Post, AOL Mail, ALTO, AIM, Moviefone, Entrance, Clucks, Editions, Patch, Mapquest, M.AOL.Com, Digital Magazines, etc.Key examples of deals closed:Lead from ideation to close AOL - Verizon Mobile Portal Deal. Resulted in M.AOL.Com being preloaded on every device Verizon ships (120M devices) and retroactively redirected to for all current devices in market.Drove and successfully built partnership with HTC for the AOL - HTC One Deal. Highly publicized phone launch that enabled AOL to be the leading global content partner for HTC. Resulted in AOL properties such as the Huffington Post, TC, Engadget and other key lifestyle brands (15 in total) being preloaded and featured globally in the HTC Blink feed. CEO Tim Armstrong was asked to be on stage with Peter Chou at the Announce Event in London because of the significance of the partnership. AOL properties and branding were used across device boxes, in retail outlets/signage, and key digital online and offline campaigns (commercials, mall kiosks, etc).Evaluated new capabilities and technologies (e.g. HTML5, augmented reality, monetization technologies) from leading startups and F500 enterprises and how to best bring them into AOL mobile products.Provide guidance and counsel on Mobile best practices, as well as responsible for driving AOL's Mobile First Business Development initiatives.

Tampa, Florida, Us

Syniverse acquired VeriSign's Mobile Messaging Division for $175M. Thereafter, The Carlyle Group acquired Syniverse for $2.6 billion. Spent +4 years between VeriSign and Syniverse within the Messaging Division, closing large mobile partnerships.I was a part of every company exit and finished #1 on sales team, company wide YR/YR, and was consistently hitting overachievement on quota. President's club and Winner's circle. Area of focus ranged from crafting mobile messaging strategies and execution for Tier1 start-ups, over the top players, and the top social networks in the world.

Reston, Virginia (Va), Us

2008-2009:Finished #1 in BU amongst all US & Int'l Sales Reps in 2008. Achieved 243% of quota. Awarded 'Most Strategic Win' 4Q08 and 'Highest Bookings Attainment' in 3Q08. Launched key customers and developed joint-PR Releases which resulted in 15 unique stories and 48 press release postings for VRSN. Recently promoted to Strategic Account Manager. Manage all new strategic opportunities in Western US, with focus on F500 Enterprises.• Awarded into VeriSign's Prestigous President's Club Ranked #1 in Sales Team, Top-10 across entire company. Manage 18-state territory for new business sales with focus on Telecom and Security products and services. Exceeded goal by 220%+ while booking approx. $4.1M in first year new business across multiple product lines and services, including 33 new deals with 20 clients for $124k avg. deal size. • Promoted to Territory Manager in just 3 months; Earned Stock Recognition Award as exemplar of Verisign RAPID Values and driver of company growth.

Reston, Virginia (Va), Us

• As ISR, lead ‘Renewal Project’ for CPG & Retail Supply Chain team: Achieved 140% of quota by retaining 99% of Q4 revenue within 60 days and booking $200k in new revenue; As well as opened the door to 24 new accounts.

Product Management Immersive, Lean Startup, Product Management

Bachelor'S In Business Administration, Marketing & Spanish

Marketing, Business Administration

Digital Marketing

Digital Marketing