Julie Ruef

Julie Ruef Email and Phone Number

Global Business Development and Partnerships for Apple Services (Music, TV+, Arcade, Fitness+, etc.) @ Apple
San Francisco, CA, US
Julie Ruef's Location
San Francisco, California, United States, United States
About Julie Ruef

Business Executive with 20 years in tech developing products, partnerships, M&A, and leading cross-functional teams in F500 and start-up companies. Consistent record of working from a blank slate and creating GTM strategies that exceed delivery objectives (sales, partnerships, subscribers, product adoption, etc). Focused on subscriptions, bundles, mobile, media, messaging and emerging platforms throughout career; experience across Consumer Apps, AI, Media & Entertainment, Fitness, APIs/Saas Integration Platforms, AdTech, Banking, and Hardware. International mindset built traveling in 40+ countries. Advisor and Independent Consultant on fundraising, M&A, BD, Marketing and Product for: AI Messaging Technology Startup (Ozlo, sold to Facebook in 2017), Compression Kinetics (iOT Health & Hardware Company), YaDoggie (Direct to consumer Dog Food & Hardware company, and Kargo (fledging mobile advertising business.).Passionate about empowering women in tech and the founder of Women, Wine & Wisdom. A female networking group who has partnered with: First Round Capital, General Assembly, Looker, Kim Scott (Author of “Radical Candor”) and others. We check our egos at the door, come prepared to network, and pair mindfulness with growth learnings from experts in their field. Co-Founded Kargo's "SheSuite", empowering women in tech and working to dismantle unconscious bias.Lastly, active in the local community and involved with fundraising and supporting the ODC, the esteemed contemporary arts and modern dance institution in San Francisco, The RedWood Day School, and The C Society (Letterman’s association of Cal Athletics).

Julie Ruef's Current Company Details
Apple

Apple

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Global Business Development and Partnerships for Apple Services (Music, TV+, Arcade, Fitness+, etc.)
San Francisco, CA, US
Website:
apple.com
Employees:
163018
Julie Ruef Work Experience Details
  • Apple
    Global Business Development And Partnerships For Apple Services (Music, Tv+, Arcade, Fitness+, Etc.)
    Apple
    San Francisco, Ca, Us
  • Apple
    Global Business Development & Partnerships For Apple Services (Music, Tv+, Arcade, Fitness+, Etc.)
    Apple Jan 2019 - Present
    Cupertino, California, Us
    Leading teams and driving growth of Apple Services (Music, TV+, Apple One, MLS, Fitness+, iCloud, etc.) through our largest global partnership channel, Global Telecom providers. Additionally, managing additional verticals and GTM strategies within Apple (Strategic Projects, Tier 1 Media Partners, HW Bundles, and Student). Responsible for commercial relationships, infrastructure development, global marketing strategies and overrall general channel(s) management.
  • Kargo
    Vp Business Development & Corp Dev
    Kargo Apr 2018 - Present
    New York, Ny, Us
    -Cross-functional BD Leader. Driver of key partnerships and developing value exchanges at the highest level.-Currently develop new business models and strategic opportunities with the purpose of developing revenue growth for Kargo and win-win scenarios with VP/C-Suite across Strategics, Carriers, Measurement Partners, and Advertisers.
  • Kargo
    Vp & Gm Of Ad Innovation And Ad Products
    Kargo Dec 2017 - Present
    New York, Ny, Us
    Led a number of key leadership roles and teams at Kargo. Previously GM of the Ad Innovation Org which encompasses working with a talented group of people across Product, Ad Design, and Engineering. Responsible for the evaluation of new technology application (AI, AR, etc.), launching new mobile-first products (recently a six-second video marketplace), running AdLabs (Kargo's custom consulting arm for mega client engagements), Ad Design, and conducting market research and education.
  • Kargo
    General Manager, Shops
    Kargo Jan 2017 - Present
    New York, Ny, Us
    GM, responsible for the GTM, development, learnings, and growth of Kargo's self-serve platforms, SHOPS, and AdBuilder. Shops is a first-of-its-kind self-service rich media ad builder and buying platform in one for companies (emerging to agencies to F500) to build engaging rich media ads and launch them into a premium mobile editorial marketplace (e.g. premium mobile web). Also responsible for Kargo's Ad Builder tool for Programmatic buyers to build rich media creatives in house and at scale.
  • September Capital, Inc.
    Founding Partner
    September Capital, Inc. Oct 2012 - Present
    San Francisco, Ca, Us
    Investments in early stage technology firms and real estate.
  • Yadoggie Inc
    Investor, Advisor
    Yadoggie Inc Feb 2017 - Dec 2019
    Santa Cruz, Ca, Us
    Direct to consumer dog food subscriptions
  • Mota Group, Inc
    Investor (Lily Robotics)
    Mota Group, Inc Dec 2013 - Feb 2017
    San Jose, Ca, Us
    Lily Robotics (acquired by Mota Group) produced the first autonomous flying camera (quadcopter drone) that combined GPSand computer vision technology to record images and video of users outfitted with a wearable tracking device.
  • Ozlo Inc.
    Advisor, Bd, Product & Marketing
    Ozlo Inc. May 2016 - Dec 2016
    Palo Alto, Ca, Us
    AI chatbot messenger app acquired by Facebook (NASDAQ:FB). Consulted on fundraising, M&A, BD, Marketing and Product.
  • Messageme
    Head Of Business Development
    Messageme Oct 2013 - Oct 2014
    San Francisco, Ca, Us
    MessageMe was a rich messenger app acquired by Yahoo! (NASDAQ: YHOO) in October 2014. Responsible for all partnerships, usability studies, GTM strategies, M&A, and global distribution.
  • Aol
    Director, Mobile & Mail Bd
    Aol Jan 2011 - Oct 2013
    New York, Ny, Us
    Awarded prestigious AOL Blue Monster award. Developed and lead strategic partnerships for AOL across all mobile and mail properties, such as: The Huffington Post, AOL Mail, ALTO, AIM, Moviefone, Entrance, Clucks, Editions, Patch, Mapquest, M.AOL.Com, Digital Magazines, etc.Key examples of deals closed:Lead from ideation to close AOL - Verizon Mobile Portal Deal. Resulted in M.AOL.Com being preloaded on every device Verizon ships (120M devices) and retroactively redirected to for all current devices in market.Drove and successfully built partnership with HTC for the AOL - HTC One Deal. Highly publicized phone launch that enabled AOL to be the leading global content partner for HTC. Resulted in AOL properties such as the Huffington Post, TC, Engadget and other key lifestyle brands (15 in total) being preloaded and featured globally in the HTC Blink feed. CEO Tim Armstrong was asked to be on stage with Peter Chou at the Announce Event in London because of the significance of the partnership. AOL properties and branding were used across device boxes, in retail outlets/signage, and key digital online and offline campaigns (commercials, mall kiosks, etc).Evaluated new capabilities and technologies (e.g. HTML5, augmented reality, monetization technologies) from leading startups and F500 enterprises and how to best bring them into AOL mobile products.Provide guidance and counsel on Mobile best practices, as well as responsible for driving AOL's Mobile First Business Development initiatives.
  • Syniverse Technologies
    Senior Account Executive
    Syniverse Technologies Aug 2009 - Jan 2011
    Tampa, Florida, Us
    Syniverse acquired VeriSign's Mobile Messaging Division for $175M. Thereafter, The Carlyle Group acquired Syniverse for $2.6 billion. Spent +4 years between VeriSign and Syniverse within the Messaging Division, closing large mobile partnerships.I was a part of every company exit and finished #1 on sales team, company wide YR/YR, and was consistently hitting overachievement on quota. President's club and Winner's circle. Area of focus ranged from crafting mobile messaging strategies and execution for Tier1 start-ups, over the top players, and the top social networks in the world.
  • Verisign
    Strategic Account Manager - Western Us
    Verisign Jan 2007 - Aug 2009
    Reston, Virginia (Va), Us
    2008-2009:Finished #1 in BU amongst all US & Int'l Sales Reps in 2008. Achieved 243% of quota. Awarded 'Most Strategic Win' 4Q08 and 'Highest Bookings Attainment' in 3Q08. Launched key customers and developed joint-PR Releases which resulted in 15 unique stories and 48 press release postings for VRSN. Recently promoted to Strategic Account Manager. Manage all new strategic opportunities in Western US, with focus on F500 Enterprises.• Awarded into VeriSign's Prestigous President's Club Ranked #1 in Sales Team, Top-10 across entire company. Manage 18-state territory for new business sales with focus on Telecom and Security products and services. Exceeded goal by 220%+ while booking approx. $4.1M in first year new business across multiple product lines and services, including 33 new deals with 20 clients for $124k avg. deal size. • Promoted to Territory Manager in just 3 months; Earned Stock Recognition Award as exemplar of Verisign RAPID Values and driver of company growth.
  • Verisign
    Sales Development
    Verisign Oct 2006 - Jan 2007
    Reston, Virginia (Va), Us
    • As ISR, lead ‘Renewal Project’ for CPG & Retail Supply Chain team: Achieved 140% of quota by retaining 99% of Q4 revenue within 60 days and booking $200k in new revenue; As well as opened the door to 24 new accounts.

Julie Ruef Skills

Strategic Partnerships Mobile Devices Start Ups New Business Development Go To Market Strategy Mobile Marketing Product Management Mobile Applications Strategy Mobile Technology Mobile Advertising E Commerce Mobile Internet Sales Process Business Development Cross Functional Team Leadership Management Leadership Public Speaking Cross Functional Team Building Business Modeling Crm User Experience Start Up Consulting Mobile Mobile Payments Agile Methodologies Lean Startup Rapid Prototyping Wireframes Usability Testing Market Sizing Storyboarding Windows Mobile Smpp Mobile Monetization Start Up Ventures Early Stage Startups Sales Operations Saas Apis Start Mentoring Artificial Intelligence Natural Language Processing Fundraising Expert Advisor

Julie Ruef Education Details

  • General Assembly
    General Assembly
    Product Management
  • Texas Christian University
    Texas Christian University
    Marketing & Spanish
  • Texas Christian University - M.J. Neeley School Of Business
    Texas Christian University - M.J. Neeley School Of Business
    Business Administration
  • General Assembly
    General Assembly
    Digital Marketing
  • General Assembly
    General Assembly
    Digital Marketing

Frequently Asked Questions about Julie Ruef

What company does Julie Ruef work for?

Julie Ruef works for Apple

What is Julie Ruef's role at the current company?

Julie Ruef's current role is Global Business Development and Partnerships for Apple Services (Music, TV+, Arcade, Fitness+, etc.).

What is Julie Ruef's email address?

Julie Ruef's email address is ru****@****ail.com

What is Julie Ruef's direct phone number?

Julie Ruef's direct phone number is +160865*****

What schools did Julie Ruef attend?

Julie Ruef attended General Assembly, Texas Christian University, Texas Christian University - M.j. Neeley School Of Business, General Assembly, General Assembly.

What skills is Julie Ruef known for?

Julie Ruef has skills like Strategic Partnerships, Mobile Devices, Start Ups, New Business Development, Go To Market Strategy, Mobile Marketing, Product Management, Mobile Applications, Strategy, Mobile Technology, Mobile Advertising, E Commerce.

Who are Julie Ruef's colleagues?

Julie Ruef's colleagues are Sushma Thakur, Saied Ahmed, Harri Eisbär, Numan Butt, Darcy Starr Arnold, Rakhi Singh, Brihi Joshi.

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