Jennifer Hope Email & Phone Number

London, United Kingdom

Strategy, planning and activation• As the sole Senior Marketing Manager for the University responsible for the largest Faculty, Professional and Social Sciences, I developed and drove the Faculty’s marketing strategy to ensure success in terms of income via student recruitment and enhanced profile and reputation• I co-ordinated and project managed key student recruitment, communications and reputation-building campaigns and publications for new and existing products on the basis of strategic marketing plans and recruitment performance against KPIs and ensured appropriate representation in university-wide campaigns and publications• Development of a positioning and messaging tool kit for the Faculty in line with industry trend predictions included copy, content and photography guidelines and approved contentMarket insight and product development• I identified and influenced the direction for the future portfolio of the Faculty on the basis of market, competitor and industry trends and government policy• In order to understand and monitor the external environment I undertook and commissioned research to ensure marketing activities, including fee and tariff recommendations, were competitiveBusiness partnering and stakeholder management• As primary liaison between the academic Faculty and Marketing I formed collaborative relationships with key academic stakeholders and the Faculty Executive team• As the Senior Marketing Manager I deputised for the Head of Programmes and Insight and led on decision-making between Marketing Managers ensuring alignment and adherence to overall University strategy taking into account the Business Objectives, Brand Vision and PillarsLine and budget management• Line management of three roles in order to drive success in terms of personal development and meeting team objectives• I managed the Faculty marketing budget, defining priorities to inform allocation across the Faculty’s three Schools

London, United Kingdom

Working with both the central marketing team and the School of Law my role is to ensure that the School and its subject areas are represented appropriately, ensuring that School priorities are reflected, within corporate marketing and communications activities. As well as identifying expansion opportunities, shaping and developing marketing strategies and plans to drive student recruitment and reputation to complement central marketing initiatives.Key aspects of my role include: - Stakeholder management- Shaping and developing the marketing strategy for their School and subject areas, identifying key areas of growth and opportunity and ways in which to maximise these. Agreeing how shared objectives can best be met- Maintenance and growth of student recruitment: planning, co-ordinating and project managing communications and reputation-building campaigns and publications.- Providing regular reporting to senior stakeholders as to progress against agreed plans and targets. - The creation of strategic marketing plans and KPI setting- Monitoring and responsive marketing based upon performance against KPIs- Identifying and executing subject, cluster, tactical and new product launch campaigns- Using market insight, I make recommendations for fee and tariff changes to optimise recruitment across my portfolio- Portfolio growth and shaping based on market insight- Social media development and management including campaign design and creation- I develop an annual market analysis-led marketing strategy in order to deliver growth in income in terms of student recruitment at undergraduate, postgraduate taught and postgraduate research and to enhance profile and reputation, in particular for research and knowledge transfer- The development of a positioning and messaging tool kit for my portfolio, in collaboration with key academic stakeholders. - Copywriting and editing for print and digital assets and campaigns

- Management of B2C marketing campaigns across digital and traditional media including display advertising, mobile, SEO, PPC, email marketing, OOH, print and POS as well as direct engagement across social platforms- Working across campaigns with varying budgets I manage larger projects using external agencies as well as cost-effective end to end campaigns entirely in-house- Proactive and reactive development of campaigns based on KPIs- Identifying and negotiating partnerships with major brands to promote products by way of cross-promotion. Brands I’ve worked with include Audible, Google+ and YouTube, Superdrug, Rekorderlig, Waterstones, Essie Button and River Island- Use of data and analytics tools (Sysomos) to identify audiences, consumer trends and optimise campaign reach- Use of consumer segmentation and market research in order to effectively engage, recruit and retain customers- Project management of brand website re-design. Concept and back-end design feedback, problem solving and direction of web development agency in order to increase site traffic, stickiness, data capture and maximise book sales- Budget management, overseeing £250K of marketing and retail promo spend- Presenting at sales pitches to retailer customers, journalists and industry influencers - Print and digital advertising copywriting and artwork design. - Back cover copy writing and editing- Leadership and line-management of Marketing Executive- Development and coordination of internal critical path- Event organisation, including festivals and bespoke product launches. Coordinating with the publicity team to optimise impact

London, United Kingdom

Managing Marketing Campaigns, I am responsible for implementing book marketing campaigns for primarily non-fiction titles across a range of genres. This involves formulating creative and innovative digital and traditional promotional campaigns; managing budgets, liaising with authors and coordinating with the publicity team to optimise timing and impact. Digital campaigns targeting online audiences. Identifying the most relevant tools to optimise reach and engagement. My campaigns utilise display advertising, SEO, PPC, email marketing, apps and social media engagement. Measuring digital campaign reach using analytics tools and consumer research to optimise and improve campaigns.Design and event management. Design and build Keynote and PowerPoint presentations, responsible for the smooth running of this presentation including aesthetics, timing, visuals, videos, effects, audio and proof-reading. Brand Management - The Good Pub Guide and Time Out Travel Guides. Producing POS from initial design to organising distribution. Social Media - Running the Ebury Publishing Twitter feed, @EburyPublishing with over 15,600 followers. I also set up and now independently curate our Pinterest pages and Instagram feed. I also manage The Good Pub Guide’s website, Twitter and Facebook, and provide support to authors and internal staff new to social media.Netgalley - I manage all aspects of Ebury Publishing’s Netgalley profile, and curate a targeted list of titles. Assisting with big brand marketing campaigns including The Great British Bake Off, Top Gear and Doctor Who, Danny Wallace and Caitlin Moran. Developing, designing and maintaining blogs using platforms such as Tumblr to act as landing pages for all social media links and to host additional content. Designing artwork for print and digital advertising and briefing designers on video production, POS and print ads.Negotiating partnerships with relevant companies to promote by way of cross-promotion.

London, United Kingdom

Ba Hons 2:1, English Literature And Fine Art

Activities and Societies: Producer and Presenter for Bay Radio

A Level, English Literature (A), History (A), Fine Art (A), General Studies (A)