Jennifer Hope Email & Phone Number

London, United Kingdom

• Strategy, planning and activation
• As the sole Senior Marketing Manager for the University responsible for the largest Faculty, Professional and Social Sciences, I developed and drove the Faculty’s marketing strategy to ensure success in terms of income.
• I co-ordinated and project managed key student recruitment, communications and reputation-building campaigns and publications for new and existing products on the basis of strategic marketing plans and recruitment.
• Development of a positioning and messaging tool kit for the Faculty in line with industry trend predictions included copy, content and photography guidelines and approved contentMarket insight and product development
• I identified and influenced the direction for the future portfolio of the Faculty on the basis of market, competitor and industry trends and government policy
• In order to understand and monitor the external environment I undertook and commissioned research to ensure marketing activities, including fee and tariff recommendations, were competitiveBusiness partnering and.

London, United Kingdom

Working with both the central marketing team and the School of Law my role is to ensure that the School and its subject areas are represented appropriately, ensuring that School priorities are reflected, within corporate marketing and communications activities. As well as identifying expansion opportunities, shaping and developing marketing strategies and.

- Management of B2C marketing campaigns across digital and traditional media including display advertising, mobile, SEO, PPC, email marketing, OOH, print and POS as well as direct engagement across social platforms- Working across campaigns with varying budgets I manage larger projects using external agencies as well as cost-effective end to end campaigns.

London, United Kingdom

Managing Marketing Campaigns, I am responsible for implementing book marketing campaigns for primarily non-fiction titles across a range of genres. This involves formulating creative and innovative digital and traditional promotional campaigns; managing budgets, liaising with authors and coordinating with the publicity team to optimise timing and impact..

London, United Kingdom

Ba Hons 2:1, English Literature And Fine Art

Activities and Societies: Producer and Presenter for Bay Radio

A Level, English Literature (A), History (A), Fine Art (A), General Studies (A)