Josie Willman Email & Phone Number

Greater Chicago Area

Greater Milwaukee Area

• Created MCTS’s first bus stop design guide and service guidelines
• Assisted with the System Redesign project (MCTS NEXT) via public outreach efforts and data analysis
• Helped with the analysis of service changes (e.g. data analysis, preparation of maps/memos)

Greater Milwaukee Area

• Assisted in the creation, design, and analysis of a campus travel survey to understand the commuting habits of the university's students, staff, and faculty.
• Analyzed data for a study on how streetcar systems impact transportation-related injuries
• Conducted research and market analysis for Wisconsin statewide implementation of Mobility as a Service (MaaS)

Columbus, Ohio Area

• Created and executed audience selection, test set-up, and segmentation for email campaigns in IBM/Unica Campaign Management tool for a 17M customer file
• Collaborated with email vendor partners
• Pulled and manipulated data to support business strategies
• Worked cross-functionally to develop and align on execution strategy for email campaigns
• Assisted social team on analysis and reporting of the social analytic metrics used for each platform
• Identified and implemented changes in processes to streamline efforts and create greater efficiency

Columbus, Ohio Area

• Utilized IBM/Unica Campaign Management tool to segment customer data, assign offers and output Printer files for the monthly Birthday direct mail campaign
• Responsible for weekly updates and distribution of direct mail and email execution schedules
• Created a new form for teams across the business to submit ad-hoc requests
• Collaborated with print vendors to ensure accuracy of variable data for direct mail pieces
• Partnered with team members to recreate and automate the Campaign Design Brief
• Created Campaign Execution Specs with Microsoft Visio to visually document requirements

• Assessed dining facilities and assisted the operation managers on improvement of location
• Conducted research for university campaign to implement campus operated food truck
• Designed and created informational handouts for various organizations

Master Of Urban Planning, Transportation Planning

Activities and Societies: Milwaukee Student Planning Association (President)- Recipient of a Federal Highway Administration's Dwight D..

Bachelor Of Science In Business Administration, Majors: Marketing And Logistics, Minor: International Studies - Globalization

Activities and Societies: Buck-I-SERV Advisory Board Cohort Member, Alpha Chi Omega Sorority - Publications Chair, Collegiate Winds.