Joann Lofgren Yao Email & Phone Number

Carlsbad, CA, US

Carlsbad, CA, US

Led global marketing, product management, program management and market access, driving cross-functional alignment on the development plan for the company's connected, body composition biosensors pursuing short-term growth-drivers, such as increasing usability of existing indications, and longer-term expansion into new patient populations.

Carlsbad, CA, US

As head of global marketing and market access, partnered with physicians through advisory boards and medical societies, securing support with commercial payers, resulting in new reimbursement coverage from national payers and 140 million covered lives in the U.S.

Carlsbad, CA, US

Led development and implementation of commercial oncology strategy, increasing annual recurring revenue nearly 5-fold in 5 years. Created digital marketing organization content plan, resulting in 75% of closed sales, during the peak of the COVID-19 pandemic.

San Diego, CA, US

Established marketing organization to launch the company’s first commercial product, a coronary bioresorbable scaffold, disruptive technology in $4B global coronary stent market. Developed and implemented launch strategy and messaging leveraging clinical evidence, technical points of differentiation, and insights from clinician advisors, achieving 20%.

San Diego, California, US

Led cross-functional team and provided voice-of-customer insights developing new drug delivery device built with proprietary technology, which helped secure company’s first pre-clinical development partnership.

Mountain View, California, US

Managed global marketing of robotic systems and catheters in $1.5B global electrophysiology ablation market. Created first clinical data marketing campaign, educating US and European sales forces, and engaging physician customers to create patient success stories demonstrating clinical value of robotic procedures.

Abbott Park, Illinois, US

Managed commercial team responsible for $1.5 billion global interventional cardiology product portfolio. Launched leading drug eluting stent sequentially in major markets including Europe, US, Japan, India, and China.

Abbott Park, Illinois, US

Launched new products and therapy marketing initiatives in the US and international markets.

Marlborough, MA, US

Initiated and defined product design for next-generation cardiac surgery devices in collaboration with R&D and physician customers.

Master Of Business Administration - Mba

B.S., Bioengineering