- Presents findings to marketing teams to help guide the direction and activities of the department- Develops new marketing strategies and campaigns based on detailed analysis of market forces- Works with creative teams to come up with branding ideas, advertising copy, graphic designs, and promotional materials- Identifies the appropriate media channels where each product or service's marketing materials can be delivered to the public- Enforces brand marketing guidelines… Show more - Presents findings to marketing teams to help guide the direction and activities of the department- Develops new marketing strategies and campaigns based on detailed analysis of market forces- Works with creative teams to come up with branding ideas, advertising copy, graphic designs, and promotional materials- Identifies the appropriate media channels where each product or service's marketing materials can be delivered to the public- Enforces brand marketing guidelines throughout each product to create a cohesive feel to each campaign- Provides expert direction and insight to marketing staff members throughout each project or campaign- Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback- Adjusts marketing plans as needed in response to data tracking efforts Show less