Corporate / Marketing Communications Strategy
New York, Ny, Us
Dual role in Marketing & Corporate Communications Strategy. - Worked with internal and external stakeholders to develop B2C marketing communications strategy and B2B Corporate & Marketing Communications. ● Corporate Communications – Senior Executive: - Managed corporate communications projects, for B2C, B2B and non-profit clients.- Developed original content via thought leadership newsletters and presentations to management, employees and clients. Topics: Cross media advertising & strategy, digital, industry and new trends in media, creativity. - Managed crisis communication project for Toyota (Venezuela) that restored diminished brand perception - Managed communications for agency’s Corporate Social Responsibility (CSR) projects, contributing to Omnicom’s global CSR initiative; ● Marketing Communications Strategist -Account Planner:- Developed successful cross-media campaigns that contributed to a significant (>25%) increase in client business over 3 years.- Integrated digital marketing communications best practices into local and regional clients’ marketing plans (e.g. Toyota, Johnson & Johnson, Sodexho, etc. - Re-launched agency’s entire internal and public image, focused on restating core values (2009)