Julia Mackesson, Pmp Email & Phone Number

Charlottesville, Va, Us

Washington, District Of Columbia, United States

Hired to establish portfolio management across NDCR business lines within an organization with 500+ employees.- Created an analytics dashboard for at-a-glance revenue and work distribution risk detection. - Created process documentation and templates for project reporting standardization.

Charlottesville, Virginia, United States

- Advised a local retail store on strategies for an e-commerce website, including boosting SEO and conversions with a customer-centric approach.- Created a go-to-market plan for a mobile app startup; advised on business development strategies, digital sales, and target audience identification.

Built position from the ground up to strategically drive the marketing organization’s maturity.- Led digital marketing maturity growth strategy with a three-pronged approach starting with an internal outreach campaign, capabilities audit and development plan, and architected a global outsourced support model to support 120 FTE.- Developed actionable sub-personas for 45% of member audience; drove vision, collaboration, and execution for cross-functional CX team; analyzed cohort data, refined persona set, executed VoC research, and created tools to support ongoing discovery by product teams. - Created content scoring system/card to measure efficacy across the entire digital ecosystem; 5-point, scalable, weighted score to synthesize data input across product lines, type, and strategic goals.- Negotiated reduced costs on marketing resource management system by 15% after assessing existing platforms and competitors; partnered with platform owners (Marketing Systems), technical leads, and Customer Experience to develop and oversee cross-functional processes and prioritize future implementations. - Implemented marketing resource management system (MRM), mentored and trained 70+ marketers on compliance process, technology systems, brand governance, and data sources. Developed performance dashboards for strategic objectives and campaign key performance indicators. Overhauled marketing and digital experience planning.

Charlottesville, Virginia Area

Recognized and surfaced the opportunity to look at product goals holistically to leadership. Given the opportunity to establish a centralized portfolio spanning diverse projects, consulting with various business partners and internal stakeholders to achieve strategic objectives. - Engaged 50+ stakeholders to articulate a new strategic planning roadmap, executed value proposition research and voice-of-customer workshops, presented findings to leadership, and redefined the customer life cycle. - Led special project with Ogilvy to build a vision for our digital presence and a global operating model to support it. Reviewed staff interviews, current marketing stack capabilities, and competitor comparison insights; presented to Marketing Leadership. Drove the creation of a digital process governance role in Marketing.- Managed branded content refresh: communicated technical requirements and artistic vision; developed stop-gap digital asset management solution and defined requirements for the future; and documented governance on art approval and image selection.- Executed integrated social media campaign featuring leadership team video testimonials which drove personal engagement and executive reach with core external audience.

Charlottesville, Virginia Area

Assumed program management responsibilities while retaining all duties from previous position. Led team with 3 direct reports to support 3 product lines and a suite of cross-functional projects.- Created a digital MVP solution to replace a 290+ page handbook for the institute’s 140,000+ members. Evaluated existing technology and identified platforms to create a searchable digital tool with existing XML content, version control, and on-demand book creation. - Led a project team to complete 30% more deliverables on time with 50% less staff following a team restructure. - Created project intake flow enabling a team to complete projects without a critical resource; mapped previous process, then reduced tasks, outsourced, and used other internal resources.

Charlottesville, Virginia Area

Due to successful project management track record, promoted to lead group handling digital and traditional book and journal publishing; transformed operations to project-based operating model to allow more product customization and facilitate complex cross-departmental projects. Led two direct reports and project teams of 4 to 15+.- Reduced 0.5 FTE after mapping the lifecycle process for the bi-monthly member magazine and realigning the work, reducing task and communication redundancies, and establishing a single point of project management.- Eliminated need for a full-time project manager for curriculum production by automating, streamlining, instituting standard operating procedures, and providing training.

Charlottesville, Virginia Area

Promoted to project management position to lead a four-phase technology project bringing the production of CFA Institute Program curriculum in-house, while managing other projects in parallel.- Took over the massive curriculum project and led it to successful close, producing $10 million in annual savings.:--- Led technology implementation team including a content management system, automated composition system, custom workflows, and a customized XML DTD; built system that can make additional derivative products with minimal effort from staff. --- Led development of automation to easily turn existing XML content into e-publications—allowing true ePUBs to be created in-house for first time, generating additional $4 million in annual savings. - Instituted Kanban to effectively align resources and projects for Learning Strategy & Design team, improving efficiency of workflow for product development.

Charlottesville, Virginia Area

Consulted on projects, serving both internal and external partners; drove creation of long-term project schedules for serial projects; handled product development; managed vendors; and developed proposed solutions. - Consistently exceeded targets for timeliness, budget, and quality on digital and print publishing projects.

Greater Chicago Area

Managed shipping, logistics, vendor relationships, and inventory and supply chain for housewares brand.

Bachelor Of Arts (Ba), Archaeology And Anthropology; Minor: Third Stream Computing (Computer Science)

Educational Technology

took classes on needs analysis and building online learning systems