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Fueled and led the digital transformation challenge (merger and new brand, new website, 100% new content) for the largest global data center owner. Digital creative and content lead. The senior UX designer. Led the content team in the of a new and unified DigitalRealty site with a successful launch in May 2023. Early adopter of ChatGPT (allowed two people to generate over 2,000 pages in six months).Facilitated global UX/UI, Marketing, and Dev for an orchestrated team effort. Extensive modeling with User Journey Mapping, Persona-driven UX, AI-augmented site search, and click-path optimization. AI content innovator.Winner of TWO performance awards. 1. For the successful launch of https://www.digitalrealty.com/ and 2. for the successful launch of this page about DEI: https://www.digitalrealty.com/about/esg/diversity-equity-inclusion

Implemented WellSky's Client Resource Center via SalesForce Lightning Communities, enhancing our value-based healthcare segment. Led the user experience process for support and guided the successful launch of 10 digital communities.Leveraged AI-driven SearchUnify engine for smart cognitive search, establishing a reliable client reference.Expanded online customer engagement with inventive interaction models and success metrics. Led the team as UX lead, project owner, agile scrum master ensuring efficient daily operations, performance evaluations, and web roadmap planning.Intelligent Cognitive Search implementation using SearchUnify's AI engine plugged into SalesForce.Growing the scope of online customer engagement to include innovative interaction models and customer success metrics. Team Lead & Project Owner: day-to-day agile management, effectiveness & optimization process, and roadmap planning of the future community features.

John spearheads strategic communications and media strategies for key stakeholders, both internal and external, including C-level executives. Recently certified as a customer success manager (CCSM - 2020), he's dedicated to UX best practices, client triumph, quantifiable success metrics, and sustained customer loyalty.In this capacity, he leads digital marketing and UX (user experience) efforts for prominent national brands such as Amazon, Microsoft Azure, HP Healthcare, and Dell Technologies. His domain covers diverse areas: design thinking, UX research and execution, demand/lead generation, content ideation and creation, and paid search, paid and earned social media, and online demand gen.John's proficiency extends to product positioning, user experience design, messaging strategies, and branding across B2C and B2B ventures. He has worked in a number of large vertical markets, crafting integrated marketing plans to drive full-funnel messaging via content, SEO, paid advertising, and analytics.His digital marketing prowess spans social media marketing, paid/earned social media, content strategy, brand marketing, demand generation, SEO, and search marketing. John adeptly manages AdWords, SEO, LinkedIn, and Facebook campaigns, offering ongoing leadership and internal training.He orchestrates holistic digital initiatives, seizing market opportunities through broadcast, print, events, web, social, SEO, SEM, PR, content marketing, and relationship marketing. Noteworthy clients include Dell, Amazon, Microsoft, Apple, 3M, HP, and Austin Technology Incubator.

John, an adept Senior Digital Marketing Director driven by data, played a pivotal role at Ivy Worldwide. He spearheaded lead generation by devising and executing an end-to-end acquisition strategy that hinged on a test-and-learn approach. His enterprise-centric initiatives acted as the propellant for marketing and sales growth. As a digital marketing authority, he expertly harnessed cutting-edge tech and proven best practices to influence the company's entire marketing landscape. John was instrumental in refining messaging, orchestrating product launches, go-to-market strategies, and providing invaluable insights to the executive leadership.In guiding digital marketing strategies, John managed teams as a manager and personally contributed as an individual expert. He navigated digital and content marketing endeavors, social media and PR campaigns, and paid search and social initiatives for diverse client segments. He curated and executed extensive marketing campaigns, positioning himself as a thought leader and practitioner simultaneously. John's expertise facilitated contemporary client solutions and fostered a robust in-house PR practice. His collaborative approach spanned integrated campaigns, encompassing scoping, budgeting, and execution of viral videos and contest sites for established online brands. Some highlights of his expertise include:Holistic annual planning and execution of demand and lead generation strategiesCreation of online monitoring and listening programs leveraging Marketing Cloud and Google AnalyticsEstablishment and management of an influencer program, overseeing outreach and community engagementCurating a blogger affinity and awareness initiative for leading software vendors

John, as Marketing Director, orchestrated comprehensive financial and marketing strategies, covering incentive plans, staff training, market analysis, and sales/budget projections. Collaborating with the team, he conceived and executed bespoke concepts to craft impactful proposals. His role encompassed elevating brand visibility, endorsing client-specific offerings, and employing social platforms—Facebook, LinkedIn, Twitter, and Google AdWords—for consumer message testing, landing page optimization, and global readership expansion.Key achievements:Devised a Google Analytics-powered social media dashboard for engagement trackingIntroduced a content calendar, amplifying SEO reach through article publicationSuccessfully launched a WordPress blog with diversified categories and content streams.

As a Senior eBusiness Consultant, John spearheaded the UX analysis and redesign of both the Healthcare and Federal Government online e-commerce portals, resulting in boosted sales performance in both sectors. He oversaw the migration of functional requirements and usability testing for wiki functionality to Telligent. John crafted and executed a global content syndication strategy for Dell Premier (a large business e-commerce system), streamlining synchronization and slashing localization/translation expenses through a master template.He's a proactive self-starter, renowned for driving data-backed marketing campaigns aligned with a strong UX ecosystem. His forte lies in optimization and innovation rooted in data and revenue.Notable accomplishments:Orchestrated a groundbreaking ridesharing Google Mashup (dell.ridesnearme.com), involving cross-departmental collaboration, executive sponsorship, and external developer coordination.Managed the global creation and distribution of digital assets for Dell's VOSTRO "I Believe" brand launch.Earned two innovation awards for The Global Events Center and the "Lead Green" Initiative.

Leading interactive and emerging media strategist for major agency accounts. Develop innovative approaches using interactive and emerging media to enhance client business and market presence.Championed and directed the UX research and interviews, branding, creative, and launch of the acclaimed http://www.LoveIsRespect.org.

Led a 10-member team developing educational content.• Aligned with VP of Client Services• Designed and executed strategic plans• Crafted new online courses in collaboration with clients and account managers• Streamlined client launch and content development with PMO to cut costs and enhance quality for faster market entry.Exemplary clients: Motorola, Sony.

Led a five-person team in UX, content creation, and activated lead generation. John's roles included client manager, creative director, UX lead, and project manager. As the team became invested in agile, John took on the role of scrum master to secure successful client launches. • Orchestrated agency integration for FutureReady Education Visionary Contest involving Microsoft, Dell, Intel, and national ad agencies (TRIBAL DDB, Tocquigny).• Led teams with Agile methods and online collaboration tools.• Pioneered processes for B2B educational marketing dialogues - design, development, QA.

Crafted and executed web designs and marketing campaigns. Oversaw external resources for creative, marketing, and programming.Noteworthy clients: Compaq Computers, Blaine Pharmaceuticals, Absolute Multimedia (publishers of The Absolute Sound and The Perfect Vision).

Headed interactive and internet development across multi-disciplined teams in Brighton and Boston. Spearheaded successful campaigns for agency's initial WEB projects with Volvo/CSC, PictureTel, and Texas Instruments.

Managed 13-person interactive team at Sicola Martin (traditional ad agency) in the early days of UX planning, human interface design, and interactive experience leadership.Highlight projects:DMW - Integrated sales CD-ROM for Dell Multimedia WorksDELL.COM - Pioneering e-commerce launchMOTOROLA - Secret Agent Game and Sales PromotionMOTOROLA - Interactive Game and Sales Promotion - The Highend Hideaway.