John Macrae Email & Phone Number

Designed a wide range of print, digital and mobile promotions for magazines, books, music, video, luxury products and multiple partner/subsidiary brands of Time Life, Digest Diet, Rachael Ray Magazine, and Weekly Reader. • Managed a team of art directors and designers to meet or exceed response rates and industry standards. • Brainstormed and conceptualized creative direction with market research, marketing and design teams to improve response rates for direct mail packages. • Planned and designed online VCS (Visual Concept Sort) testing for promotional brochure and envelope design to increase product line pull. • Exceeded promotional goal response rates of 60% for promotional brochures. • Designed logos and developed branding strategy for print and digital products. • Substantially reduced creative budget costs through commission and direction of illustrators and photo shoots that involved directing product, set, and live models.

Collaborated across departments as part of an in-house marketing, copy writing anddesign team to produce successful test and subsequent bulk direct mail promotions andsweepstakes promotions. • Improved product line pulls and campaign profits by 20% on average, through various marketing channels of brochures, catalogs, print ads, and sweepstake packages. • Implemented and designed successful direct mail magalog techniques to enhance promotion flow. • Managed in-house freelance staff, and commissioned photographers and illustrators. • Reduced production costs, and streamlined production process with pre-press team to maintain spec guidelines and timelines for project work flow. • Created digital and traditional illustrations for direct mail brochures, direct mail packages, product premiums, and company presentations.

• Mentored and trained freelance production and design staff in softwareapplications and work flow process. • Designed brochures, flyers, direct mail packages, certificates, business stationary. • Mechanical creation involving pre-press color and specs preparation.• Created digital and traditional illustrations for direct mail book brochures.