Janine Madden Email & Phone Number

Daphne, Al, Us

Led teams of 2-6 members, applying the Entrepreneurial Operating System (EOS) to streamline processes, drive performance, and align with business goals. Developed and executed multi-channel marketing strategies across TV, Radio, OTT, PPC, SEO, social media, email campaigns, direct mail, cold calling, texting, and drip sequences to drive brand awareness, lead generation, and customer engagement while optimizing cost per lead (CPL). Managed data list segmentation to ensure effective communication and lead nurturing for maximum conversions. Leveraged CRM systems (Salesforce, Follow Up Boss) and marketing automation tools (Zapier, Trackdrive) to optimize lead generation and conversion processes, improving follow-up and conversion rates. Monitored and analyzed campaign performance metrics, making data-driven adjustments to enhance audience engagement and ROI. Collaborated with sales, operations, and vendor teams to align marketing strategies and improve conversion rates. Cultivated vendor relationships, negotiated contracts, optimized timelines, and reduced operational costs by 15%.Marketing Tools & Platforms:CRM & Lead Management: Follow Up Boss, Salesforce, Batchleads, Launch Control, CallRail, BrokerMint, IDX Broker, FlowRouteMarketing Technology: Zapier, Trackdrive, Phone Burner, TidioWeb & Hosting: Siteground, WordPress, DialpadMarketing Tools: Canva, MailChimp, Lucid Charts, GravityFormsGoogle Suite: Google Business Suite, Google My Business, Google AdsMicrosoft Suite: Excel, Word, PowerPointOther Tools: Hubstaff, Facebook-Meta

Mobile, Alabama, Us

Mobile, Alabama, Us

Arlington, Tx, Us

Comprehensive Marketing Leadership: Spearheaded the development and execution of division-specific marketing strategies, integrating digital and traditional channels to enhance brand visibility and drive community traffic.Diverse Marketing Channels: Successfully utilized a mix of marketing channels, including TV, radio, OTT, PPC, SEO, email campaigns, direct mail, and in-person realtor events such as lunch-and-learns, to reach diverse audiences and boost engagement.Sales and Marketing Training: Designed and delivered targeted training programs to sales teams, equipping them with the tools and materials needed to effectively engage prospects and align with marketing initiatives.Digital Marketing Optimization: Managed and optimized social media accounts to maintain a positive brand image and reputation, engaging directly with audiences through content creation, customer inquiry responses, and feedback monitoring.Data-Driven Campaigns: Analyzed performance metrics across all channels to provide actionable insights, ensuring continuous improvement in campaign effectiveness and alignment with division and corporate goals.Collaborative Campaign Development: Partnered with cross-functional teams, including sales and operations, to create cohesive marketing materials that align with community identities, enhance customer experiences, and support overarching business strategies.Community-Centric Marketing: Customized campaigns to highlight the unique selling points of each community, improving lead generation and conversion rates by resonating with local markets.Event Management: Coordinated and executed realtor-focused events, such as open houses, networking lunches, and educational sessions, to strengthen partnerships and drive community traffic.Budget and Vendor Oversight: Managed marketing budgets effectively, ensuring cost-efficient allocation of resources while collaborating with vendors to deliver high-quality materials and services on time.

Founded and grew a successful custom stationery brand, designing and implementing business processes for product development, production workflows, and order fulfillment to ensure efficiency and scalability. Created an extensive stationery line with trend-focused designs and customizable options, resonating with a broad customer base. Established a strong online presence via Etsy and a dedicated website, optimizing SEO to drive traffic and increase sales. Managed full-spectrum operations, including inventory control, customer service, accounting, and vendor relations, ensuring smooth day-to-day functionality. Developed marketing strategies incorporating social media campaigns, email marketing, and promotions to build brand recognition and customer loyalty. Conducted market research to identify trends, leading to the launch of innovative product lines that consistently met customer demands. Oversaw financial operations, budgeting, and pricing strategies to ensure profitability while maintaining competitive pricing. Delivered exceptional customer service, fostering repeat business and positive reviews. Achieved consistent revenue growth by combining exceptional product offerings with a strong online marketing presence, resulting in a loyal customer base.Key Accomplishments:Grew e-commerce sales through SEO optimization, ranking in top results on Etsy.Launched new product lines based on emerging trends, increasing customer engagement.Developed a seamless customer experience, contributing to high satisfaction and brand loyalty.

Indianapolis, In, Us

Business Segment Development: Spearheaded the growth of a unique, niche product segment by developing innovative strategies and identifying new market opportunities, resulting in increased market share and customer adoption.Market Research & Strategy: Conducted comprehensive market research and trend analysis, providing actionable insights that informed new product launches and strategic direction for emerging markets.Cross-Functional Collaboration: Partnered with engineering, sales, customer service, manufacturing, and operations to align product development with customer needs, ensuring seamless project execution and market success.Strategic Planning: Managed and developed marketing, sales, engineering, and financial plans for the business segment, enhancing efficiency and achieving key business objectives.Product Innovation: Conceptualized and executed product development initiatives, creating schedules and objectives for all phases of product lifecycle management to successfully launch specialty products.Competitive Analysis: Produced detailed competitive analysis materials, positioning products effectively against key competitors and driving strategic differentiation in the market.Training and Expertise: Provided technical training and support to internal teams, strengthening organizational capabilities and promoting alignment with segment goals.Leadership & Execution: Managed day-to-day progress of the business segment, ensuring projects were completed on time and within budget while maintaining focus on customer satisfaction and revenue growth.Vendor & Partner Relations: Maintained effective communication with stakeholders to collect and analyze technical, financial, and sales data, driving informed decision-making and fostering strong partnerships.

Atlanta, Georgia, Us

Strategic Brand Evolution: Directed a major brand evolution project, unifying two corporate brands through strategic planning, rebranding initiatives, and cohesive messaging that enhanced market positioning and brand perception.Comprehensive Marketing Leadership: Developed annual marketing strategies, processes, and budgets in collaboration with cross-functional teams, resulting in improved sales execution and stronger customer engagement.Budget Management: Successfully managed a $9.8M marketing budget, optimizing resource allocation to deliver impactful initiatives with significant ROI.Top-Performing Division: Through strategic marketing and sales efforts, positioned the Indianapolis Division as 10th nationwide for sales and revenue.Community Marketing Oversight: Managed marketing and maintenance for 41 communities, overseeing entrances, model home decor, signage, and entrance monuments, while cultivating strong vendor relationships to ensure high-quality execution.Realtor Relations Programs: Established and nurtured Realtor relations programs, increasing participation rates by 50%-65% and driving sales growth through strengthened partnerships.Sales Support and Training: Provided effective sales support materials and training programs, aligning teams with marketing goals and enhancing execution.Integrated Campaigns Across Channels: Delivered results-driven marketing campaigns through traditional channels, including direct mail, TV, radio, and newspapers, to increase traffic and engagement.Customer-Focused Design: Designed retail spaces and community features tailored to consumer needs, elevating the customer experience and boosting market appeal.Team Expansion and Restructuring: Scaled and reorganized the marketing team from 3 to 6 members, implementing a regionally focused structure that improved efficiency and localized impact.

1 volume automotive dealership with 8 different product lines and 12 dealerships

St. Louis, Mo, Us

Ba, Art & Communications

Education record