Mahadevan is a business leader with over 25 years’ experience in sales and marketing. His professional journey dovetails into the rapid advances in technology.His years in advertising working on both successful Indian business and Global MNCs provided him with a deep understanding of marketing/branding principles and methodologies. This experience also allowed him to build and hone certain key competencies - Building and nurturing brands, strong market orientation and the power of networks. Subsequently working in senior management roles in digitally enabled environments, he was exposed to a whole new paradigm powered by technology. In this phase, his skills sets got further enhanced by exposure to data analytics, technology product development & organization building for the digital age. All the roles in this phase included revenue and cost management responsibility giving him invaluable wholistic experience in scaling businesses profitably.