Blk Girls Green House is a plant & specialty home goods shop, community space and an absolute vibe! Located in West Oakland, CA, BGGH was founded in August 2020 with the idea to re-imagine retail, build community and remove the barriers to entry most often encountered by Black & Brown creatives.- Initiate and oversee the marketing and creative direction of multiple complex projects, including managing timelines, evaluating new project opportunities, and managing vendor relationships while staying within budget and scope. - Researched and allocated project resources and collaborated with external stakeholders to ensure optimal execution.- Curate & manage the integrated marketing plan for the Art In Bloom series, and securing partnerships with Makers Mark & rotating Non-Profit Organizations. - Secured and maintained high-value partnerships with global brands (e.g., Adobe, PayPal, Google), negotiating contracts and ensuring long-term collaborations.- Research & analyze tools to document organizational processes and generate workflows & best practices.- Collaborated with external stakeholders to optimize project execution, resulting in 18% year-over-year growth in brand awareness/engagement.

- Led cross-functional teams to design and executed marketing strategies that increased subscription rates by 30% in 12 months, focusing on storytelling and targeted marketing campaigns for Black-owned products.- Collaborated with over 20 Black-owned businesses to curate and source products, ensuring alignment with the brand's mission and maintaining customer satisfaction.- Led creative direction for digital and print marketing materials, resulting in increased social media engagement.- Conducted market research via focus groups and gathered consumer insights and analysis to refine product offerings and brand messaging.

- Monitored and translated metrics, research, and trends to identify opportunities for improvement and reporting to the Department Manager.- Controlled and optimized spending on healthcare supplies by keeping accurate and precise inventory count.- Introduced and implemented the use of software program Trello to Department Manager and Clinical Coordinators, to track and manage project deliverables.- Optimized budget management by reducing operational costs by 17% through inventory control and improved procurement workflows.

- Onboarded project management software Asana to create contract and procurement workflows for contractors.- Monitored potential project conflicts, and provided solutions to maintain project stability and avoid interruptions.- Identified and mitigated risks affecting project delivery and contingencies/co-dependencies. - Provided event support by designing signage, documenting vendor processes, and ensuring sponsor engagement.- Worked with interdepartmental teams to ensure that end-to-end projects and programs met or exceeded the expectations of the business.

- Worked closely with Senior Online Education Managers to ensure all projects were fully documented, clearly communicated and on schedule according to timeline.- Trained & moderated graduate student midpoint & final reviews via Adobe Connect.- Managed the upload and organization of meeting assets (images, slideshows, and video content) for virtual conferences for 500+ attendees.- Assisted in the customization, marketing, and follow-up of online events via surveys and tracking KPI’s.- Collaborated with internal engineering teams to evaluate new enhancement requests and features for scope and feasibility.

- Coordinated on-campus events, including bi-weekly social hours and science lunch seminars, planned large scale annual conferences and symposia with 300+ attendees from concept to clean up.- Responsible for budgeting, planning, staffing, and executing complex programs and events directly related to the operation of the QB3-Berkeley Institute.- Provided executive support to the Director of the QB3-Berkeley Institute including travel, reimbursements and scheduling.- Forecasted and defined incoming opportunities by aggregating feedback from internal and external management teams.- Provided high-level reporting methods and cross-team visibility into projects, assignments, dependencies, and gaps.- Completed the UC Berkeley Project Management course and Event Planning Certification programs.

- Acted as a liaison with the Co-Founder/CEO, Board of Directors and key stakeholders, facilitating communication on critical program initiatives to ensure strategic alignment and operational success.- Prepared executive-level meeting agendas and materials, ensuring meetings were structured, productive, and focused on high-impact decision-making.- Managed the sponsor and donor database, streamlining relationship management and communication for long-term partnership success.- Led the production of a film screening event that raised awareness and secured vital funding, enhancing the organization’s visibility and mission impact.- Secured grant funding through a successful proposal, enabling underrepresented students to participate in educational summer field trips.

- Planned and executed a wide range of events, from intimate corporate mixers to large regional conferences, overseeing every detail from concept development to post-event clean-up.- Managed end-to-end event logistics, including vendor solicitation, décor selection, food and beverage coordination, and marketing strategies to ensure seamless event execution.- Developed and implemented PR initiatives for client events, leveraging strategic media outreach through multiple outlets to maximize event visibility and attendance.- Partnered with local businesses to establish and launch the "Sacramento Young Professionals" networking event series, fostering community engagement and business growth.- Collaborated with local artists to produce a showcase event for musicians, strengthening ties within the local creative community and providing a platform for emerging talent.- Assisted with targeted promotional campaigns that increased attendance and brand recognition for events, resulting in heightened community participation and stronger sponsor partnerships.