Senior Market Analyst - Head Of Smart Home And Tv
CurrentTeam manager and lead analyst for video entertainment hardware and smart home devices. - Expanded coverage of TV market tracking data on smart TV operating systems, and research coverage of connected TV advertising and FAST content markets, attracting new clients.- Achieved recognition of Futuresource data as a trusted benchmark of TV operating system market performance.- Rebuilt data modelling tools in Excel and PowerBI to modernise data processing, improving data analysis efficiency significantly, and enhancing data availability for clients.- Applied statistical modelling techniques to market forecasting, improving data accuracy.- Delivered complex research and consultung projects, while streamlining delivery processes to improve efficiency.- Restarted Smart Home research practice, leading the revitalisation of market sizing and consumer research services.- Led new processes for consumer electronics division analysts to centralise client engagement and strategic business development activity.- Contributed to company AI development and adoption panel, identifying and trialling the use of AI tools, and supporting the appraisal of new commercial opportunities through AI.