IRON SMOKE DISTILLERY, FAIRPORT, NY (MAY 2024- PRESENT) SOUTHEAST REGIONAL MANAGER- FLORIDA, GEORGIA, KENTUCKY & TENNESSEE: Overseeing all aspects of Sales, Distributor/Field Management & Marketing to 4 states. It all started in 2011 in the backyard over whiskey & smoking foods, when our co-founder & musician Tommy Brunett came up with the concept of combining two great American past times, Great Bourbons & BBQ in the form of a hint of Applewood Smoked Goodness! • 3 Iron Smoke Bourbon brands- Straight Bourbon 80 proof, Casket Strength 120 proof, Bottle-in-Bond 100 proof • 4 Rattlesnake Rosie’s Whiskey brands- Apple Pie, Maple Bacon, Chocolate Peanut Butter Bourbon Cream, Pumpkin Pie• Responsible for all aspects of the business in all 4 states: managing 3 Company Field Sales Managers, working with sales managers, sales reps, seeing key accounts and provide training to distributors sales team/key accounts on our brands to help the sales reps & customers to understand our brands.• Managed Distributors for sales, marketing, POS, brand allowances, crediting & invoicing.

Responsible for all Oak & Eden Whiskey sales for FL & GA. We have 4 core brands that we sell (Bourbon & Spire; Rye & Spire; Wheat & Spire; 4Grain & Spire). We also have 4 infused brands that we produce (Bourbon & Vine; Bourbon & Brew; Rye & Rumba; Wheat & Honey). Our main source of sales comes from our Custom-made Spire Selects Barrel Program cases. We can create over 250 different Spire Select barrel programs for our customers!We target the top 80% liquors in the state to sell our core, infused and barrel pick cases! We also target and sell to key on premise accounts that are whiskey bars/restaurants.

Covering Florida, Alabama, Mississippi & Puerto Rico. Oversaw all aspects of Sales, Distributor Management & Marketing to 4 states, selling 6 California Wines Varietals, 2 Prosecco’s, a Straight Bourbon Whiskey distilled in TX, a Handcrafted Imported Italian Vodka & 2 beer brands brewed in TX. Responsibilities include all aspects of Sales, Distributor Management, and Marketing. Products were brand new to the entire division.• Opened new states of Alabama and Mississippi for sales of product. Worked very closely with compliance team to get products presented and registered in control states. • Helped secure accounts in FL for wines and bourbons as products finally arrived in state in July. Opened Bourbon accounts in very competitive market in 1st 2 weeks of brands being in FL• Have presented brands to distributors management as well as sales teams to get brands kicked off.• Targeted key liquors stores, independent market accounts and selected key on premise accounts to get brands rolled out in FL. Used selected targeted accounts to get process started, was looking for and got key accounts to feature brands.• Company eliminated all positions due to financial issues.

Covering Florida, Georgia, Alabama, Mississippi and Puerto Rico (2009-2020). • Successfully increased brands from 2009 to 2019 by +94% (2010 +9%, 2011 +17%, 2012 +15%, 2013 +10%, 2014 +15%, 2015 +31%, 2016 +5%, 2017 Flat, 2018 +11% & 2019 (-10%). Grew brands 5% over plan 7 of 10 yrs • Achieved 30% growth on Weihenstephan brand in all 5 states which facilitated Florida distributor to become the 3rd largest state, up from #10. • Helped secure Weihenstephan brand in key chains World of Beer & Brass Tap, through solid relationships, set up mandated NA programs in both chain in 2015 & 2016 growing brand 30% during period!• Conducted yearly ABP & mid-year reviews at every distributor meeting to keep focus on hitting plans in all mkts.• Provided training to distributor sales teams to help sales rep understand brands, grow new distribution & review plans during sales meetings and on every ride along. Created profit calculator to show profit for packages/brands• Enhanced relationship with key chains and venues - Disney’s Epcot Pavilion’s, World of Beer, Total Wine & More, ABC Fine Wine & Spirits, Brass Tap to expand the company’s revenue. Set up programs and activities to drive sales. Achieved 5-10% growth on brands all chains. • Managed trade budget of $65K & T&E budget of $25K to help drive sales and activity within all markets. Hit 103.1% to plan which generated $594K of Gross Profit for TBS, sold over 91K cases in 2018 while attaining plan!• Successful rollout of our Rekorderlig Ciders in GA & AL! Growing brand +17% over three-year timeframe. Managed 14 Rekorderlig distributors in FL which became the #2 state in US in sales.

• Regional Account Manager (2007-2008)Oversaw all aspects of Sales and Marketing to 11 key retail accounts ensuring maximum market penetration, brand awareness, and sell-through. Emphasis on client relationship management, AC Nielsen data, program analysis, excellent client service, & developing strategic business marketing plans. Managed budget of $175K.• Developed, managed marketing, promotional programs, gained input from distributors to redevelop, strengthened threatened relationships with Universal Studios, and increased revenues more than 25% within the first two years through increased distribution programs. Brands grew from 7% YE 07 to +17.5% through October of 08.• Clients were Walt Disney World, ABC Fine Wines & Spirits, Universal Studios Orlando, Ale House Chain, Flani-gan’s restaurant chain, Bank Atlantic Center, Dolphins Stadium, & Hard Rock Hotel & Casino.• Worked very closely with key off-premise retail chain accounts throughout Florida and Southeast Region and has provided comprehensive category management, AC Nielsen data, suggested, and managed pricing levels.• Initiated server programs with Universal Studios to promote a brand that increased sales of 17% YTD. Increased Heineken draft more than 25% with the Ale House through an all-day, everyday program, developed, executed an annual strategic business plan for chain accounts based on sales & marketing objectives to exceed goals.

• Group on Premise Manager (2004-2006) Promoted to drive Heineken financial performance through on-premise retailer management in six markets within Florida Zone. Oversaw team of seven including recruitment, training /development, managed budgets, and moni-tored productivity, quality and performance standards. Oversaw acquisition and cultivation of new account rela-tionships. Increased sales volume in established accounts and grew revenue of consumer products.• Initiated sharing ideas during Weekly conference calls as a part of the development process, which significantly increased morale and productivity while training direct reports to meet/sell in programs to national account chains.• Launched Heineken Light rollout launch and played an integral role in crossing over into brand new target market. Organized training programs to employees, created promotions, nurtured account relationships, created sell-through strategies, and targeted marketing programs.• Worked with Key Retailers, Direct Reports, and Distributor Management to affect consumer, retailer purchase patterns and pricing. Analyzed retailer performance and competitive actions, which enhance their performance.

Hired as Field Rep at Van Munching & Company, which was importer of Heineken USA from 1986-1994. Worked West Side of Manhattan and Staten Island with distributors in those markets.Promoted as a Division Manager, Southern Division, (1994-2001) led a team of 12 employees and managed accounts in Florida encompassing Grocery, C&P and on-premise Channel Directed sales, marketing, and distribution for beverage business totaling 7.5 million cases and over $127M in annual sales. Managed budget of $4.8M to ensure revenue growth of product portfolio in 12 Florida distributors. Conducted monthly, and annual distributor business reviews developed strategic distributor program and account plans, which created impacts on distributor sales and growth.Facilitated annual events including Lipton Tennis, Doral Golf Tournament, Coconut Grove Art Festival, Royal Caribbean Classic Golf, Jimmy Johnson TV Show with Sports Channel, Sports Jam Live TV Show, and Franklin Templeton Golf Shootout, increasing brand awareness.Promoted as an On-Premises National Account Manager (2002–2004), Oversaw business development initiatives for on-premise business strategy and national accounts throughout Florida. Cultivated and nurtured critical partnerships with key decision-makers. Directed sales, marketing and distribution for business totaling 2.6 million cases - annual revenues of $4M. initiated development plans for the movement of 16oz bottles (PET) in all venues throughout Florida. Major programs with Flanigan’s restaurant chain resulting in Heineken annual volume increased by115%.Designed & developed customized statewide program for Bennigan’s resulting in volume increases, including Heineken draft +161% and Amstel Light draft +400%.