I bring a real breadth and depth of client-side experience to my strategic marketing consultancy in the medical cannabis, vaping & OTC self-care sectors. My 30+ years experience in the Pharma and Consumer Healthcare industries covers consumer, prescription and corporate brands; I owned a vape shop for 2 years, and have advised vape companies on bringing a medicinally licensing product to market in the UK. I'm experienced in working at the fuzzy edges of medicinal regulations, which is highly relevant in the vaping and medical cannabis sectors.I tackle all my projects with passion, courage and integrity - plus pragmatism to ensure solutions work in the real world.Specialties: Commercialising medical cannabis productsHelping vape company marketers navigate a medicinal regulatory route to marketStrategic marketingWhere marketing meets regulatoryBranding & identityBehavioural changePublic policyCreative problem solvingHealth carePharmaceuticals