J. Mark Riggs Email & Phone Number

We help liberate marketing, PR and communications agencies, as well as consultancies across a variety of industries, from the RFP. Turning over clients and chasing RFPs doesn't have to be the way. There is a better, smarter, more sustainable and satisfying way. Look within. I counsel clients on growing their business by focusing on the clients they already have rather than continually wooing new ones. I show clients, which include large, multi-national agencies and boutique firms, that it's cool to grow the accounts they already have.

New York, Ny, Us

• From August 2016 until April 2017, consulted on new business and marketing strategy.• Increased new business closure rate from 30 percent in 2016 to 61 percent in 2017.• In 2017, led teams that closed four of five $500K+ accounts, including three that were $1 million+.• Realigned and led agency marketing team that was recognized by The Holmes Report as the public relations agency that does its “own social media the best.”• Launched proprietary research findings related to “The CorpSumer,” which was featured in Forbes, Adweek and CMO.com and led to an increase in new business inquiries from targeted verticals.• Provided strategic counsel, brand planning and creative assistance in all RFPs across Corporate Reputation, Consumer, Tech, B2B and Government Affairs practice areas.

New York, Us

• Led all counsel to C-Suite related to issues management, executive imminence, message-development and media training• Grew the Allstate account from one project into a $4.2 million account• Oversaw and led strategy-development and execution for a portfolio of sponsorships of more than $100 million with NASCAR, NCAA, USOC, MLS and others• Managed accounts to the highest profit margins in the agency while ensuring maximum outputs.• Assisted in opening the Chicago office and then overseeing it for seven years.• Was Head of Client Services, managing deployment of brand planning, creative and digital resources.• Co-Authored the Taylor Strategic Principles: Managed the infusion of principles into Taylor culture.• Oversaw the strategy and launch of R.J. Reynolds VUSE electronic cigarette, now the category leader.

Boston, Los Angeles And New York, Us

• Promoted to vice president after five months.• Managed and developed all business-to-business public relations initiatives related to the launch of EMBARQ, a $6B communications company that spun off from Sprint/Nextel; Now CenturyLink• Developed and managed launch events for EMBARQ, including employee, customer and New York Stock Exchange events. • Oversaw all media relations strategies for EMBARQ B2B PR initiatives.• Oversaw all aspects and day-to-day activities of public relations for Prince Tennis.

Raleigh, Nc, Us

• Managed agency’s lifestyle, multicultural and sports marketing practices• Led day-to-day strategy and tactical implementation of client marketing and public relations initiatives• Placed clients in major publications such as USA Today, The New York Times and The Wall Street Journal• Served as spokesperson in major media markets -- New York, Atlanta, Dallas and San Francisco.• Developed and maintained all crisis communications plans for clients. • Implemented multiple public relations/branding campaigns for Atlantic Coast Conference, Central Intercollegiate Athletic Association, Coca-Cola North America, SunTrust Bank, Ford, American Honda, Conagra Foods, Diageo, Polaris, Canandaigua Wine Company, Continental Teves and Kidde PLC.

Worked directly with USOC PR and bid administration departments to insure integrity of bid.

New York City, New York, Us

Masters, Sports Marketing

Bachelor Of Arts - Ba, English Language And Literature, General

Bachelor'S Degree, English Language And Literature, General