DirectScale is a software solution designed to seamlessly meet the needs of the direct and social sales industry. With a focus on intuitive user-experience, and a full suite of cloud-powered business management tools, we’re committed to helping your organization drive and plan for success.

• Marketing and Sales: Responsible for developing and implementing new product strategy along with the Sales Plan. Also responsible for directing product sales team along with the creative and marketing direction for new client deployments. Responsible for corporate branding and positioning. Owns full P&L responsibilities for corporate activities. Understands the practice of marketing and can develop and mentor marketing skills in a team. Contributes to and advises clients and teams on the development of successful campaigns for marketing technology.• Client Relations: Effectively leads a team to translate client requirements into marketing proposals and specifications that demonstrate an understanding of the clients business needs and desire for a timely, cost-effective, and value-added response• Talent Management: Focuses on assessing individual and organizational skills and talent, selecting the best people to build leadership strength, and gives firm and visible support to the performance management and development of overall workforce capability. Adept at communication and presents ideas articulately so that others understand them and encourages others to share ideas for the benefit of many. Uses effective listening skills to promote the free flow of information and open communication

• Directs 5 product channels (Apparel, Promotional Items, Sales Tools, Replicate Websites, Print on Demand) generating over $40 Million in 3 Years• Responsible for Product Development, Usability, Look and Feel, Marketing and Promotions on the following core corporate sites: www.monavie.com www.monaviemall.com www.monavievo.com www.mymonavie.com www.monavieonthemove.com• Website traffic: 12 Million visitors annually• Directs 28 Websites with over 1,300 pages• Directs SEO, SEM and Promotions strategy• Establishes International Website Launch Strategy (7 New Markets in 09')• Develop, coordinate and produce overall product category strategies • Oversee the development of website promotions, new product introductions, and content modifications• P&L responsibility: reporting, invoicing, sales analysis, cost reduction, margin improvement/preservation• Responsible for Product Channel Vendor Relations