As a part of BOLD Marketing & Communications, the objective is to serve on the executive team and drive towards creating sustainable excitement, awareness, sales, and revenue around new products, the brand, and services offered digitally or through various sales channels.Mandate:* To maximize marketing and PR in ways that offer sustainable impact with the least amount of investment.* Demonstrate exceptional leadership in driving strategic marketing initiatives, brand management, and marketing optimization.Key Responsibilities:STRATEGY: Develop and implement comprehensive marketing strategies that align with our business objectives and drive revenue growthBRAND MANAGEMENT: Elevate brand awareness and positioning through innovative campaigns, compelling storytelling, and strategic partnerships.PERFORMANCE MANAGEMENT: Optimize digital and traditional marketing channels to maximize ROI and drive customer acquisition, retention and revenue.TEAM COLLABORATION: Lead and mentor a high-performing marketing team, fostering a culture of creativity and excellence.BUDGET OVERSIGHT: Manage the marketing budget effectively, ensuring efficient allocation of resources to achieve strategic goals.STAKEHOLDER ENGAGEMENT: Collaborate with cross-functional teams and executive leadership to align marketing initiatives with overall business objectives

Developing and Delivering A Comprehensive Curriculum: Tailored a detailed syllabus for marketing courses, integrating the latest industry concepts, case studies, and real-world scenarios to create a dynamic learning experience for students.• Mentoring and Guidance: Actively engaged in one-on-one mentoring sessions with students, providing personalized advice on career development, internship opportunities, and long-term goals in the marketing domain.• Ethical Business Practices: Emphasizing the importance of ethical decision-making in a professional setting, incorporateddedicated modules on business ethics within the course curriculum, encouraging students to think critically about moraldilemmas in marketing.• Guest Lectures & Industry Outreach: Established partnerships with local businesses and marketing professionals to coordinate guest lectures and workshops, exposing students to industry-specific insights and expanding their professional networks.The Center for Digital Learning & Innovation (CDLI) CertifiedFully trained and proficient in on-line learning.

The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 7,000+ members control more than $350 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide.

My focus is on shaping marketing and product strategies that foster disruptive start-up growth, particularly in sectors like Edge Computing and SaaS. Our team has successfully enhanced brand visibility and market penetration for a portfolio of innovative products, leveraging my expertise in marketing communications, B2B marketing strategy, and digital learning.In collaboration with key stakeholders, we've cultivated strategic partnerships that strengthen our position within the healthcare, beauty, and retail industries. My role extends beyond leading our incubator group; it involves deeply understanding market dynamics, driving excellence in execution, and nurturing the development of high-performing teams. Our collective efforts are committed to delivering exceptional value through marketing and product innovation.• Led comprehensive marketing and product strategies for a dynamic incubator group overseeing 4-6 start-ups, driving brand visibility and market penetration.• Established and nurtured strategic partnerships with key stakeholders, fostering collaborations that enhanced the overall ecosystem and contributed to the success of the start-ups• Collaborate with sales and engineering teams to create strategic product positioning, highly impactful sales collateral, pitch materials, and presentations, effectively conveying Lexmark’s value proposition. Successfully representing Lexmark at prominent industry events, positioning the firm as a preferred partner for potential clients and partners in Edge Computing, consumer products and B2B, and enterprise SaaS.• Responsibilities include crafting strategies, managing budgets, and setting goals for marketing and product teams. Spearheaded social media, and digital marketing and delivered thought leadership, positioning, customer journeys, consistent brand messaging, analyzing consumer behavior, and identifying market expansion opportunities to provide lead generation, acquisition, and new revenue.

Offering fractional executive services and strategic consulting. With a concentration on start-ups, small and mid-cap companies for both B2B and consumer, The Broad Reach Group brings vast experience to the table and a fresh set of eyes to improve our clients' businesses in the areas of Marketing, Communications, Creative Concepting and Design, Strategy, Building High Performing Teams, Finance and Operations. Driving revenue and demand generation through modern marketing and operations platforms to increase customer engagement, acquisition, retention and optimization of the customer experience across strategic business units.Areas of Speciality: • Fractional Marketing Leadership: Provided fractional CMO, VP of Product Marketing, creative concepting, account-based marketing, and Field Marketing leadership for startups and small to mid-cap companies, delivering expertise in marketing, field marketing operations, strategy, and team building.• Revenue and Growth Marketing: Drove revenue and growth marketing efforts for businesses, focusing on customer engagement, acquisition, retention, and the optimization of customer experiences across strategic business units.• Specialized Technology Focus: Specialized in technology-driven marketing for a range of industries, including connected lifestyles, AI, telecom, VR, and autonomous vehicle tech, among others.

Matterport is the world leader in immersive 3D technology, offering a platform for prosumers and professionals to easily capture, edit and share 3D models of physical spaces. These navigable virtual tours are presented in Matterport's proprietary photo-realistic digital media format. (3D Imaging)Developing, planning, and driving strategic and tactical cross-functional growth initiatives designed to expand the customer base across all verticals, drive conversion, revenue, and increase physical spaces captured on the Matterport platform for B2C and B2B, digitizing the built world.• Working with internal and external stakeholders such as product development and marketing, sales, engineering and R&D, sales operations, customer service, mobile platforms, digital capture services, senior leadership, finance, brand, e-com, creative services, and channel partners / VAR’s.• Responsible for revenue marketing, demand generation, paid media, thought leadership, go-to-market, enterprise ABM, marketing operations, and channel marketing.

When a continuous connection on the move is critical, people depend on Kymeta. Chosen by enterprise, military and first-responders worldwide, our complete Kymeta Connect™ solution combines revolutionary portable hardware, broad-band satellite and cellular connectivity, in an all-in-one powerful suite of services, serving military and first responder customers worldwide. Truly, Making Mobile Global.Responsible for all facets of B2B global marketing and public relations, including strategy, market research, branding, press, website, lead generation, advertising, GTM, promotions, channel marketing, industry and investor relations, talent aquisition positioning and retention, budget creation and planning, trade-shows and sponsorships for DoD, First Responders and commercial customers.As part of the senior leadership team, work closely with key functional areas such as global sales and solutions, network operations, product management, connectivity services, HR and finance to define and present the brand, product and services to key stakeholders, shareholders, customers and partners globally.

Overseeing all integrated efforts for the Brand, Digital, Social, Advertising, Creative Development, PR, Channel Marketing, Product Marketing, Packaging and Corporate Communications for North America. As well as working with the company’s international business teams on Alcatel global initiatives. In addition, driving all global communications and strategy for BlackBerry during the mobile brand acquisition and new device launch.

INRIX, a SaaS Kleiner Perkins backed startup, is the largest global player in the Connected Car, Parking and Traffic Intelligence, Smart Cities, IoT, and Big Data Analytics operating in 40 countries – a market worth $19 billion annually. Reporting directly to the CEO and Founder, responsibilities include leveraging marketing and public relations to create a single, scalable, integrated platform, to include the internet of things, connected car, public sector, enterprise, and media networksBuilding, from the ground up, a consumer and B2B brand through partner and consumer engagement, app acquisition, retention and awareness using the INRIX Mobile App, channel marketing and strong UI and UX design. Leveraging customer insights, including SEO / SEM, digital event metrics, social and B2B targeted influencer strategies, investor relations and consumer PR.Senior leader for the Mobile Development team - including development and implementation of technical and functional strategies within the group, ensuring that projects are delivered on time, on budget and in a well-tested and stable state.Defining the go-to-market plan for B2B and B2C products, recommend and execute product strategy that meets the companies financial and operational initiatives with special attention to BOM costs. And, increasing customer satisfaction by improving user interface and experience (UI / UX), organization, iteration time (sprints) and comparisons.With more than 200 customers and partners including Audi, UK Highways Agency, BMW, the BBC, Ford Motor Company, the I-95 Coalition, MapQuest, Microsoft, Toyota, The Weather Channel, Samsung, Re/Max, Tesla and Vodafone. Major focus areas include:App Acquisition & Retention StrategiesProduct MarketingUI and UX Design and Implementation Public RelationsConsumer & B2B MarketingDigital MediaSEO / SEM

Designed and developed the HTC Global Integrated Strategy, Brand campaign and creative to evolve HTC from an OEM brand to a mainstream consumer brand; from the YOU campaign to Innovation Inspired by YOU to the current campaign of As Recommended By – YOU.Developed brand platform and strategy for HTC Incredible, EVO, Thunderbolt, Titan, G2 and ONE in partnership with AT&T, Verizon, T-Mobile, Google, Microsoft, Sprint, Tier II carriers and all big box retailers and dealers.One of three people responsible for global marketing strategy, planning and implementation, with frequent work in the Taipei and London offices.Responsible for Brand, Consumer PR, Retail execution and planning, Communications Strategy, Budget planning, Digital Implementation, and Creative Development / Advertising / Media.Drove awareness from 3% to 67%, Total Smartphone share from 8% to 26%.Managed, directed and created programs against budgets in excess of hundreds of millions of dollars and staff of 150 people to include Brand, PR, Channel Management, Retail, Events, Training, Advertising, Product Insights and Field Marketing.Responsible for all carrier executive marketing relationships, agency management, budget planning, pricing structures, national retail planning /development and the Beats by Dre marketing integration into HTC.- Worlds first 4G Smartphone, HTC EVO for Sprint - 2011- Ad Age Hottest Brands of the Year- 2011- Interbrand Top 100 Brands of the Year- 2011- T3 Tech Brand of the Year

Specializing in public relations and integrated / entertainment marketing, working with top brands; bringing synergy to public relations teams and marketing teams at the clients as well as in the agency itself.

Simply put - "to get consumers, distributors and retailers to stop saying LG who?"Brand, strategy and communications director for the North American market. Revised and created a new brand strategy for LG Electronics Mobile including, public relations, viral marketing, advertising, traditional media and online / e-commerce activities.