Jennifer Valko Email & Phone Number

Birmingham, Michigan, United States

Birmingham, Michigan, United States

Birmingham, Michigan

• Managed Advanced TV strategy, buying, and reporting, for various accounts and agencies• Was in charge of all financial tracking and problem solving for the Advanced TV Central Team• Worked with external vendors on campaign tracking, optimizations and creative trafficking for all TV and CTV/OTT campaigns• Was responsible for daily campaign management• Liaise between key internal groups on multiple accounts to ensure client needs are being met• Ensured campaigns were delivering on campaign objectives and campaign KPI's • Designed and delivered campaign performance reviews to agencies

Birmingham, Michigan

• Managed Advanced TV strategy, buying, and reporting, for various accounts and agencies• Worked with external vendors on campaign tracking and creative trafficking for all TV and CTV campaigns• Was responsible for campaign management • Liaise between key internal groups on multiple accounts to ensure client needs are being met• Ensured campaigns were delivering on campaign objectives• Designed and delivered campaign performance reviews to agencies

• Managed Comcast Corporate Marketing for four regions to ensure the most revenue was placed during live events.• Consistently ran reports through Microsoft SQL to manage third party marketing contracts.• Worked on the Corporate Commitment team to test and train on new software that was then implemented nationwide.

• Managed the highest grossing market in the west region as well as being involved in the new implementation of a new softwaresystem that was integrated into all markets.• Responsible for data entry of client’s advertisements with the goal of optimizing inventory and revenue by managing changes to contracts, communicating broadcast schedules and missing traffic instructions.• Worked regularly with the sales department and advertising agencies in a professional and timely manner to effectively managecontract and scheduling of commercial placements.

Novi, Mi

-Served on Sales Leadership Team to create weekly schedule and manage payroll by executing flex worksheet and daily punch guarding.-Reviewed and tracked cash audits, packaging inventory, supply orders, damages, testers and updated standard operating procedure manuals to company standards. -Supported store strategy to reduce shrink by reinforcing awareness and training employees in loss prevention. -Assisted in store opening and closing procedures as well as helping the visual team with conducting visual changes.

-Merchandising and Selling Director-Was responsible for weekly segments of sales and was top in the district for key performance indicators by being above company standards for sales. -Recruited, interviewed, hired, and trained all new associates. -Planed, directed, and executed floor sets while making visual changes that were more appealing to our store, also made visual changes on a daily basis due to new product and sell through.

Okemos

-Received a “True Heart Award” from VP of Justice Stores where only four awards are given out every year.-Managed associates on a daily basis, while also being responsible for training new associates and leading the initiative for proper employee customer service standards.-Planed, directed, and executed floor set updates to coincide with new product shipments to optimize aesthetic store look and drive purchase intent. -Handled customer service issues in a professional manner, allowing for proper resolution of customer complaints ensuring continued and positive interaction with Justice brand.

-Created press releases about upcoming artists and managed artist publicity through promotions in newspapers and websites, leading to positive public relations for clients. -Coordinated interviews between artists and media partners by facilitating communication via email and telephone ensuring proper public relations between our clients and partners. -Wrote radio advertisements that were broadcasted on local radio stations helping to ensure attendance goals, driving the success of promotion events for the company. -Upheld the professional standards and proper functioning of the office through regular clerical work as well as aiding in the amendment of artist contracts.

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