Jennifer Valko Email & Phone Number

Birmingham, Michigan, United States

Birmingham, Michigan, United States

Birmingham, Michigan

• Managed Advanced TV strategy, buying, and reporting, for various accounts and agencies
• Was in charge of all financial tracking and problem solving for the Advanced TV Central Team
• Worked with external vendors on campaign tracking, optimizations and creative trafficking for all TV and CTV/OTT campaigns
• Was responsible for daily campaign management
• Liaise between key internal groups on multiple accounts to ensure client needs are being met
• Ensured campaigns were delivering on campaign objectives and campaign KPI's

Birmingham, Michigan

• Managed Advanced TV strategy, buying, and reporting, for various accounts and agencies
• Worked with external vendors on campaign tracking and creative trafficking for all TV and CTV campaigns
• Was responsible for campaign management
• Liaise between key internal groups on multiple accounts to ensure client needs are being met
• Ensured campaigns were delivering on campaign objectives
• Designed and delivered campaign performance reviews to agencies

• Managed Comcast Corporate Marketing for four regions to ensure the most revenue was placed during live events.
• Consistently ran reports through Microsoft SQL to manage third party marketing contracts.
• Worked on the Corporate Commitment team to test and train on new software that was then implemented nationwide.

• Managed the highest grossing market in the west region as well as being involved in the new implementation of a new softwaresystem that was integrated into all markets.
• Responsible for data entry of client’s advertisements with the goal of optimizing inventory and revenue by managing changes to contracts, communicating broadcast schedules and missing traffic instructions.
• Worked regularly with the sales department and advertising agencies in a professional and timely manner to effectively managecontract and scheduling of commercial placements.

Novi, MI

-Served on Sales Leadership Team to create weekly schedule and manage payroll by executing flex worksheet and daily punch guarding.-Reviewed and tracked cash audits, packaging inventory, supply orders, damages, testers and updated standard operating procedure manuals to company standards. -Supported store strategy to reduce shrink by reinforcing awareness.

-Merchandising and Selling Director-Was responsible for weekly segments of sales and was top in the district for key performance indicators by being above company standards for sales. -Recruited, interviewed, hired, and trained all new associates. -Planed, directed, and executed floor sets while making visual changes that were more appealing to our store.

Okemos

-Received a “True Heart Award” from VP of Justice Stores where only four awards are given out every year.-Managed associates on a daily basis, while also being responsible for training new associates and leading the initiative for proper employee customer service standards.-Planed, directed, and executed floor set updates to coincide with new product.

-Created press releases about upcoming artists and managed artist publicity through promotions in newspapers and websites, leading to positive public relations for clients. -Coordinated interviews between artists and media partners by facilitating communication via email and telephone ensuring proper public relations between our clients and partners..

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