Pernod Ricard

• I spearheaded the creation and optimization of 54 Paid Search accounts, covering all states and territories. Leveraging the capabilities of GoogleAds and BingAds.•Led in person development and training of 4 associates•Collaborating closely with individual states, I crafted and executed paid media strategies that spanned multiple tactics such as Display, Online Video (OLV), Audio, Connected TV/Over-The-Top (CTV/OTT), and Native advertising. These strategies were also tailored to various social platforms, including LinkedIn, Snapchat, Facebook, and Reddit. These Campaigns led to a 59% CPL decrease YOY•Guided campaign implementation with third party partners, Emphasizing rate negotiations and strategic decision making.•I played a key role in launching programmatic media campaigns through DV360, managing substantial monthly budgets exceeding $100k. These campaigns employed a range of tactics including OLV, Display, and Streaming Audio•I oversaw the creation and distribution of tracking tags and creative assets to third-party vendors, ensuring seamless campaign monitoring and performance evaluation. Additionally, I utilized advanced tools like DoubleClick Bid Manager and DoubleClick Campaign Manager to streamline our operations.• Working closely with the Strategy Team I contributed to budget recommendations and flighting strategies rooted in data-driven insights. I also co-responsibly managed daily operations related to internal programmatic media buys and data management•Manage pacing and reporting across all campaigns and provide optimization suggestions•I assisted in the creation of monthly and quarterly reports, delivering comprehensive assessments to clients. These reports offered valuable insights into campaign performance and actionable recommendations

• Build and maintain relationships with a dedicated group of 90+ dealerships.• I served as our team's subject matter expert on lead delivery and management, acting as the primary liaison for billing services. This role required a deep understanding of the program's intricacies and a commitment to excellence in client interactions.• I provided invaluable support and consulting to dealerships on certified programs, ensuring they had the resources and guidance needed to excel in the program.• Draw key insights from analytics to advise clients on lead/website/digital advertising performance• I leveraged analytics to extract key insights, which I used to advise clients on lead generation, website performance, and digital advertising strategies.• I accessed dealer website content management systems (CMS) to implement requested changes, maintaining the accuracy and relevance of their online presence.• I was responsible for building or modifying creative assets using tools like Illustrator and Photoshop for placement on dealer websites• Managing a multitude of tasks in a timely fashion was crucial. This required strong organizational skills and attention to detail to ensure that all client needs were met promptly.• I diligently tracked all dealer communication and workload in Salesforce, maintaining clear and transparent records of interactions and progress.• I utilized the Microsoft suite, including Excel, PowerPoint, and Outlook, to create strategic consulting presentations for clients and to track the previous month's metrics• Optimized and created monthly reports for online biddable media campaigns, ensuring that dealership clients received clear and actionable insights into their digital advertising performance• Collaborating with the team manager, I played a role in creating and implementing programmatic display campaigns for dealership clients, contributing to their online visibility and marketing success.

In this role, I had the privilege of spearheading critical initiatives aimed at driving online visibility and customer engagement for our organization. My primary focus was on harnessing the power of White Hat SEO practices and innovative strategies to attract customers to our website. Additionally, I played a pivotal role in leveraging website and social media development to generate referrals and cultivate new business prospects.

• Developed and tracked Google Ads campaigns based on ever changing need• Identified and measured landing page key performance indicators (KPI) through Google Analytics• Maintained a relationship with non-profit clients to keep on plan and present targeted growth metrics• Certified in Beginners Google Analytics, Advanced Google Analytics, & Google Analytics for Power Users

-Work with the campus life office and Office for Diversity and Inclusion to promote events across campus aimed at increasing student involvement and community-Used forms of social media including, Facebook, Instagram, Snapchat, and Twitter-Daily use of Hootsuite to structure and plan social posts