Jacob Martin Email & Phone Number

Los Angeles, California, United States

Vancouver, British Columbia, Canada

• Executed partnership deliverables and cultivated successful partnership relationships with influential brands, including the NHL, Premier League, Ligue 1, Mattel, Unilever, Red Bull, resulting in 100%+ Net Revenue.
• Introduced clients to esports opportunities to successfully expand audience and engagement; and to drive incremental revenue; consistently achieved 100% of partner Key Performance Indicators (KPIs)
• Managed end-to-end development of customized client-branded experiences and campaigns while maintaining a record of 100% on-time campaign launches
• Led department strategy resulting in 100% success rate in attaining Organizational Key Results (OKRs)

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

• Pioneered and led the ideation, creation, and project management of impactful marketing campaigns for the Vancouver Titans and Seattle Surge which resulted in a 300% growth in fan databases
• Executed campaigns focused on ticket sales, lead generation, and brand development, garnering league-wide “Best Campaign” recognition by Overwatch League and Call of Duty League for multiple campaigns
• Collaborated seamlessly with the Digital Marketing team to execute a highly effective paid media strategy
• Strategically crafted and managed community engagement initiatives fostering strong connections with fan base

Vancouver, Canada Area

Vancouver

• Managed Victoria, BC based marketing initiatives including out of home, promo team, and local partnerships that contributed to a complete sellout for all games
• Directed a team of 4 interns and coordinated the efforts of approximately 60 volunteers
• Led all logistical elements including transportation, accommodations, signage, meals, accreditation thatcontributed to seamless event execution
• Met with team leadership to express need for innovative, technology-based fan experience tool; spearheaded research and procurement of BriziCam; led marketing strategy with vendor which resulted in increased fan.

London, United Kingdom

Calgary

• Managed the operations and logistics for more than 10 domestic and international championships, including high-profile events such as the 2015 IIHF World Juniors and 2016 IIHF Women's World Championship
• Served as project manager on the design and installation of event signage and pageantry plans while ensuring flawless execution and an exceptional event experience
• Wrote and led game presentation strategy and execution for tournaments including PA announcer scripts, in-game partner activations, game script and timetables

Mississauga, Ontario

• Cultivated relationships with clients including Minnesota Wild, GP8 Sportwater, Golf Canada, and Chicago Bandits
• Collaborated closely with President Cary Kaplan to help prepare for five Revenue Generation training seminars presented to clients including Minnesota Wild, Timberwolves, and University of Minnesota
• Created and wrote a comprehensive feasibility study for a prospective Canadian basketball league; conducted research, produced survey, managed research plan

Master’S Degree, Sports Business & Innovation

Bachelor Of Management And Organizational Studies, Marketing