Juan Martinez Email and Phone Number
New York, NY, US
Juan Martinez's Location
New York, New York, United States, United States
Juan Martinez's Contact Details
Juan Martinez work email
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Juan Martinez personal email
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About Juan Martinez
Juan is an international problem-solver and C-level executive with 25 years of leadership experience in organizations with budgets up to $28 billion. A former Press Secretary for Massachusetts Governor Deval Patrick, Juan is a successful communications and political strategist with experience in marketing, branding, crisis communications, journalism, and local, state, and national public policy. His diverse experience includes 15 years as a journalist, work with organizations in Latin America, Africa, and the Middle East, time as a grant maker with the Bill & Melinda Gates Foundation, and a colleague of Sesame Street Muppets. He is also the producer and host of the upcoming podcast series, "Words Matter."
Juan Martinez's Current Company Details
Hopelab
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Vice President of Strategic Communications and Policy
New York, NY, US
- Website:
- hopelab.org
- Employees:
- 54
Juan Martinez Work Experience Details
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Vice President Of Strategic Communications And PolicyHopelabNew York, Ny, Us
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Vice President Of Strategic Communications & PolicyHopelab Mar 2023 - PresentSan Francisco, Ca, UsLeading the strategic communications team for social innovation lab and impact investor at the intersection of tech and youth mental health. Hopelab works collaboratively with partners to help remove systemic barriers to youth mental health and emotional well-being. Through targeted social impact investments, hands-on design and research support for digital innovation, and translational science partnerships, Hopelab is helping to shape a future where young people can thrive.
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PresidentJmart Strategies May 2016 - PresentNew York, UsFounded boutique consulting firm helping organizations tell their stories, find their audiences and grow their business. Specializing in communications, branding and digital marketing with an emphasis on strategy and storytelling.Developed message frame and talking points to inform press releases, newsletters, social media, and other promotional materials for The Aspen Institute’s Education & Society Program. Produced op-eds, press releases, and post-event media outreach materials.Developed fundraising strategy, messaging, social media and communications tools for Grace Outreach, a workforce development organization focused on women in the South Bronx. Produced all aspects of its annual fundraising gala, including day-of event production.Developed communications, digital marketing, and fundraising strategies for new refugee education NGO, Hello Future, based in NYC, but working specifically with Syrian adolescents in the refugee camps of northern Iraq.Developed 14-chapter toolkit for national NGO, Generation Citizen, covering best practices and recommended actions in all aspects of communications, digital marketing, and branding. Additional deliverables included: communications audit; message development and audience identification; national brand engagement and marketing strategy; and development and execution of a regional and national media relations/PR campaign. -
Chief Communications And Marketing OfficerNaacp Legal Defense And Educational Fund, Inc. May 2020 - May 2023New York, New York, UsLed and implemented the communications strategy for historic President and Director-Counsel leadership transition, including securing exclusive media stories in the Washington Post, NPR, and Essence.Led and implemented the communications and marketing strategy for the launch of the Marshall-Motley Scholars Program, a $20 million scholarship and professional development investment in future civil rights attorneys, and the announcement of the first cohort.Developed communications strategies for litigation - including two Supreme Court cases - research and policy advocacy campaigns, as well as supporting Development department in its communications with donors and event production.Restructured and tripled the size of Communications Department via the creation of four divisions (Media Relations, Digital, Editorial and Marketing & Brand). Recruited and hired 10 new members of the team. -
Political Consultant & Mentor To CandidatesRun For Something May 2018 - Nov 2022Advised several first-time political candidates in Michigan, Wisconsin, Colorado, and Pennsylvania on how best to create a campaign structure and to leverage digital communications tools and strategies for fundraising and electoral success. -
Founding MemberKindred Oct 2020 - Oct 2022New York, New York, Us -
Freelance Journalist & Ghost WriterMultiple Outlets Sep 1990 - May 2020
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Chief Communications And Advocacy OfficerGlsen May 2014 - May 2016New York, Ny, UsC-level executive who led all PR, media relations, marketing, branding, digital engagement, and federal and state public policy departments for national education organization. Communications Strategy: Built proactive and nimble department that deepened engagement with existing audiences and broadened engagement with new audiences, while implementing an aggressive PR approach to shaping the conversation and strengthening position as thought leader.Crisis Communications: Developed formal processes to respond to human crises involving bullying and discrimination in K-12 schools via traditional media outlets and by leveraging social media (Instagram, Twitter, Facebook, Tumblr).Politics: Secured vital guidance from U.S. Department of Education on student protections and deepened partnership with White House. Secured largest ever number of bi-partisan Congressional co-sponsors for any LGBT education bill. Worked closely with Senate Republicans and Democrats on passage of the Every Student Succeeds Act.Public Policy: Increased engagement on holding officials accountable for state-level policy implementation, while seizing opportunities to support prioritized legislation protecting youth and kill discriminatory bills. Developed new Public Policy platform covering federal, state and local education priorities.Brand Exposure: Co-produced three celebrity-filled galas in New York and Los Angeles raising over $4 million from corporate sponsors and individual donors, including highest grossing events in the organization’s history.Secured $2 million in donated advertising space in national publications (e.g., New York Times, USA Today), mobile/digital (e.g., NFL.com, AOL.com), mall kiosks, outdoor billboards (e.g., Times Square), and on Viacom networks. Invested in content creation as vehicle for partnerships with major corporate brands, including Google, YouTube, Facebook, Target, Wells Fargo, Disney/ABC, Levi’s, NBA/WNBA, Burt’s Bees and Teleflora. -
Vice President, Strategic CommunicationsSesame Workshop Jul 2013 - May 2014New York, Ny, UsGuided all strategic communications thinking, planning and implementation for international education nonprofit delivering research-based preschool content to children, families and communities through Sesame Street and its digital and community outreach platforms.Communications Strategy: Created and led 30-person internal communication working group, which developed a pathway for using technology to improve information sharing and collaboration across all departments in the U.S. and internationally. Served as strategic liaison to Office of the CEO, domestic and international communications, marketing, digital engagement and community outreach, including serving on planning team for Sesame’s Autism initiative.Brand Exposure: Partnered with marketing team to develop new Sesame narrative to enhance international brand and effectively communicate the organization’s mission, values and impact in over 150 countries to Millennials, Latino families and future parents. -
Senior Consultant (12-Month Contract)Teach For America Jul 2012 - Jun 2013New York, Ny, UsCounseled CEOs and executive leadership team of national education organization. Provided strategic communications guidance to improve media relations, audience segmentation and message development around K-12 education.Communications Strategy: Designed and implemented extensive organizational assessment with recommendations that were fully adopted to improve the communications and public affairs functions, including a new narrative for the organization; strategies to improve relationships with communities and organizations of color; and culture changes to support a more pro-active communications approach.Crisis Communications: Provided guidance to CEOs and staff for managing political crises involving the brand’s reputation, evolving perception and community pushback. Coordinated media training for co-CEOs.Brand Engagement: Co-designed and implemented national parent, student and teacher listening tour for co-CEOs in 20 rural, suburban and urban school districts. -
Senior Program Officer, Policy And AdvocacyBill & Melinda Gates Foundation Jan 2011 - Jun 2012Seattle, Wa, UsDesigned and managed $20 million portfolio of grantees for U.S. Program Policy and Advocacy team responsible for creating public and political will for K-12 and Postsecondary education reform.Communications Strategy: Designed and executed research, communications audits and strategic communications plans for three major urban public school districts (Tampa, Memphis, Pittsburgh) and a consortium of Los Angeles Charter Schools that increased support for implementing new teacher evaluations, improving professional development, and Common Core State Standards.Developed state communications plans for education reform work in Colorado, Florida, Kentucky, Louisiana and Tennessee; managed and designed national and local message and opinion research of teachers and parents; and provided internal and grantee counsel on strategic communications and messaging.Crisis Communications: Assisted school districts with managing communications around school closures and teacher furloughs/layoffs.Public Policy: Funded national advocacy campaigns by the National PTA, Scholastic, United Way Worldwide, America’s Promise and the Corporation for Public Broadcasting to build support for improving student outcomes and strengthening the voices of teachers, parents and students. Contributed to Postsecondary team’s largest initiative focused on improving remedial education and responsiveness to the shifting demographics and needs of today’s higher education students. -
Press Secretary To Governor Deval PatrickCommonwealth Of Massachusetts Dec 2009 - Nov 2010Boston, Ma, UsSenior administration official and spokesperson for the Governor on all matters, including aligning the communication, policy, legal and political strategies of all agencies and Secretariats. Counseled Governor on all strategic communications, media relations and crisis communications issues. Integrated communications strategies into all policy decisions.Designed and executed the communications strategy for the $4 billion Massachusetts Works job creation initiative putting 20,000 people to work across the state in key infrastructure projects for cities and towns.Organized crisis communications strategies and protocols for the Administration including water main break impacting drinking water for over two million residents; flooding and other weather emergencies.Improved Governor’s approval ratings in advance of his re-election through the development of new messaging and social media strategies, and the strengthening of relationships with local, state and national media.Improved efficiency and effectiveness of Governor’s press office and relationships with agency-level communications teams through staff development and the creation of new workflow processes. -
Director Of Communications, Executive Office Of Health & Human Services, Governor Deval PatrickCommonwealth Of Massachusetts Mar 2007 - Dec 2009Boston, Ma, UsDrove all strategic communications for Secretariat providing services to the most vulnerable residents of the state across 17 agencies with a combined $13 billion budget and 24,000 employees. Served as spokesperson and counseled HHS Secretary and Governor’s leadership team on critical issues management, media relations and community engagement strategies.Designed and executed communications strategies for the successful implementation of: Massachusetts’ landmark Health Care Reform law; the Federal Stimulus program; and a three-year, $10.6 billion Medicaid Waiver.Spearheaded crisis communications strategies and protocols for the Administration during: a federal immigration raid; the H1N1 flu pandemic; critical incidents and deaths of clients; billion-dollar budget cuts.Managed change management issues including: the closing of state institutions for the developmentally disabled and their transition into community care; 10-year initiative to end homelessness; and reforms in the Department of Children and Families.Rebuilt communications function in Executive Office and built a successful team of 20 agency communications professionals to drive a consistent and proactive message for issues across all 17 agencies.
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Political ConsultantIndependent Consultant May 2006 - Feb 2007John Bonifaz, Candidate for Secretary of the Commonwealth - Campaign Manager and Press SecretaryDeveloped political strategies and enhanced donor and vendor relations for statewide political campaign. Designed campaign messaging that helped raise over $190,000 in contributions of $500 or less in six months, and recruited hundreds of volunteers and donors across the state.Jobin-Leeds Partnership for Democracy and EducationDeveloped organizational plan for the launch of start-up venture, and established connections between political donors and progressive female candidates and candidates of color at state and local levels.
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Executive DirectorMassachusetts Voter Education Network (Massvote) Apr 2004 - May 2006UsFirst-ever executive director for non-partisan voter education, voting rights and election reform organization that increased voter turnout in low-income communities across the state. Successfully branded organization as issue expert, expanded into three new cities and improved voter education for thousands of low-income voters in eight languages.Developed first strategic plan, fundraising strategy and HR policies. Managed all organizational operations, financial management, foundation and Board relations, and built relationships with non-profit partners; corporate, foundation and individual donors; election officials and the State Legislature.Increased revenues by over $200,000 in first eight months and reduced expenses by $100,000 in first FY. Established consulting division to diversify revenues and immediately secured three-year, $240,000 agreement with The Boston Foundation and members of its funders collaborative for a statewide Civic Engagement Initiative.Developed and executed Election Protection program utilizing over 600 volunteers to monitor polling locations in 11 Massachusetts cities during the 2004 Presidential election season. -
President & CeoDarkhorse Media Inc. Sep 2000 - Apr 2004Founded and led firm providing strategic guidance to non-profit clients on increasing fundraising success through integrated marketing, communications and development strategies. Quadrupled revenues in 2002 and by 200% in 2003. Expanded roster of clients by more than 500% in two years.
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Director Of Tv Broadcast Services And Community AffairsWskg Public Broadcasting Sep 1995 - Sep 2000Member of the senior leadership team responsible for first budget surplus in 10 years for station serving 21 counties in New York and Pennsylvania. Promoted rapidly into executive management and increased membership by 15% through an 18-month image and development campaign.
Juan Martinez Skills
Leadership
Crisis Communications
Grassroots Organizing
Public Speaking
Non Profit Administration
Policy Analysis
Press Releases
Media Relations
Event Planning
Legislative Relations
Grants
Government
Speech Writing
Fundraising
Community Development
Strategic Planning
Organizational Development
Nonprofit Organizations
Public Policy
Marketing
Proposal Writing
Nonprofits
Program Evaluation
Change Management
Editing
Community Outreach
Policy
Program Development
Social Entrepreneurship
Non Profits
Public Affairs
Public Relations
Strategic Communications
Politics
Research
Corporate Social Responsibility
Political Campaigns
Grant Writing
Volunteer Management
Philanthropy
Juan Martinez Education Details
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Clarkson UniversityAccounting -
Commonwealth Legislative Seminar
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Leadboston
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Hunter College High School
Frequently Asked Questions about Juan Martinez
What company does Juan Martinez work for?
Juan Martinez works for Hopelab
What is Juan Martinez's role at the current company?
Juan Martinez's current role is Vice President of Strategic Communications and Policy.
What is Juan Martinez's email address?
Juan Martinez's email address is jm****@****lab.org
What schools did Juan Martinez attend?
Juan Martinez attended Clarkson University, Commonwealth Legislative Seminar, Leadboston, Hunter College High School.
What skills is Juan Martinez known for?
Juan Martinez has skills like Leadership, Crisis Communications, Grassroots Organizing, Public Speaking, Non Profit Administration, Policy Analysis, Press Releases, Media Relations, Event Planning, Legislative Relations, Grants, Government.
Who are Juan Martinez's colleagues?
Juan Martinez's colleagues are Mike Parent, Phd Mba, Rickie Raider, Robin Avant, Veronica Marin-Bowling, Mariam Khedr, David Bayne, Rosa Lopez.
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