John Martinez Email & Phone Number

Rancho Cucamonga, CA, US

• Create and enforce policies, procedures, and standards to ensure the efficient and effective operation of the business.
• Standardized the company's performance by identifying areas for improvement and executing initiatives to enhance operational efficiency and profitability.
• Developed go-to-market game plans to clarify the target market by interfacing with various product-based organizations.
• Utilized professional network to obtain product placement in major big box retailers, including Walmart, Target, Micro Center, Best Buy, Curacao, Fry’s Electronics, and BJ’s Wholesale.

• Ensured compliance with all relevant laws, regulations, and industry standards to prevent negative image and fines.
• Increased team to nine in-house staff by defining the roles and responsibilities and establishing a positive team culture.
• Negotiated contracts with Netflix Latam, Claro Telecom, and Backus SA in agreement with each involved party, gaining $3.4M in revenue.
• Addressed and assessed risks while working with other co-founders and stakeholders to conceptualize risk management strategies.

• Identified new business opportunities and developed strategies to capitalize on such activities by building relationships with key stakeholders, analyzing market trends, and creating new products and services.
• Launched new products into the healthcare vertical by pinpointing the targeting mix and conducting market research, adding $1.7M in revenue.
• Led the company's HR, including hiring and training employees, implementing performance management systems, and assuring alignment of the company’s culture with mission and values.
• Managed budgets and contributed to financial planning to validate the attainment of financial goals.

• Established major distribution channels both domestically and internationally to reach a wider audience and improve product availability.
• Attained product placement in major big box retailers by utilizing professional relationships with Walmart, Target, Micro Center, Best Buy, Curacao, Fry’s Electronics, and BJ’s Wholesale.
• Led a global sales team by recruiting and training sales staff, setting sales targets, and providing ongoing support and motivation.
• Increased revenue growth through effective revenue and business development strategies by recognizing opportunities to expand the company's customer base, increasing sales to existing customers.

• Delivered leadership and direction to the executive team and the by setting the tone for the company culture, establishing company values, and making decisions that aligned with the company's mission.
• Negotiated multiple deals for US and foreign companies by understanding client needs and researching competitors, market trends, and customer preferences.
• Anticipated and oversaw risk, including developing risk management strategies and implementing plans to mitigate risk.
• Formed relationships with stakeholders, including customers, employees, investors, and community

• Assessed clear sales metrics and benchmarks for measuring progress and maintaining focus while forming a companywide marketing reporting function to track, measure, and analyze performance.
• Researched market needs and discovered possible new product solutions by liaising with strategic partners and clients.
• Conceptualized strategies and tactics for increasing market share within existing accounts and markets, while expanding into newly selected verticals.
• Guided marketing and sales teams to produce market differentiation and competitive advantage.