Joaquín Martínez Puche Email & Phone Number

Schattdorf, Ch

Global leader in elastomer industry, catering to various sectors including healthcare, mobility, connectivity, general industry, and food & beverage. Strong presence in 100+ countries. Workforce of 8,000+.

Elda (Spain)

Specialized company in international sales, focusing on footwear, wine, and olive oil sectors.Footwear industry: • Created a personal brand of women's fashion footwear for special sizes, made in Spain. • Managed product development, including over 300 new styles and seasonal collections. • Oversaw the entire shoe manufacturing process, from design to quality control. • Developed and maintained B2B customer relationships, both existing and new. • Conducted biannual trips to showcase the collection in key European markets.Wine and olive oil industry: • Implementation of the export process in wineries from different appellations of origin in Spain (Alicante, Catalonia, Valencia, Rioja) with a strong emphasis on organic products. • Transformation of the philosophy, structure, and management of wineries to succeed in a dynamic and demanding environment. • Employment of Key Performance Indicators (KPIs) to track and measure success in achieving goals. • Development and expansion of the client portfolio of each winery, opening new markets through distributors and agents in EMEA countries, Asia, the United States, and Mexico. • Coverage of on-trade and off-trade channels, catering to B2B customers. • Regular implementation of commercial missions and attendance at international trade fairs (20% of the time). • Achievement of an average increase of 10% in the global business turnover of each winery.BODEGAS ONTINIUM, D.O. Valencia (2015-2018): • Creation of new product lines for the international market and their introduction in less traditional domestic niche markets. • Improvement of the product image, resulting in a 20%-30% increase in unit prices. • Development of bottled wine production by 40% through successful international market development. • Establishment of a presence in the U.K., Belgium, Germany, the Netherlands, Denmark, Lithuania, Poland, the USA, Nigeria, and China.

Elda, Valencian Community, Spain

Family-owned fourth-generation business specializing in high-quality ladies' footwear and leather goods. Leading a 30-member team with 2.5 million Euros in annual sales. Serving B2B customers, including buying groups, distributors and retail stores through agents. Regularly executing projects for fashion designers and brands, including specific collections and complete product lines.Top-Line Responsibilities (Revenue Growth): • Business Development: Identifying new opportunities, exploring markets, and establishing strategic partnerships to expand the customer base, leveraging CRM systems.• International Expansion: Strategizing and executing plans for market entry, distributor/agent selection and market-specific product adaptations. Main export markets: Europe, Israel, Mexico, Australia, Japan, China, United States. • Brand Management: Developing and executing brand strategies and leveraging market insights to identify consumer trends and opportunities.Bottom-Line Responsibilities (Profitability and Efficiency): • Supply Chain Management: Improving production systems, optimizing supply chain processes, streamlining operations, and implementing efficient inventory management systems with ERP support for timely delivery and cost-effective production.• Financial Management: Overseeing planning, budgeting and monitoring revenue and expenses, tracking and analyzing key performance indicators (KPIs) such as revenue growth, profit margins, and return on investment (ROI). • Continuous Improvement: Leading and developing a high-performing team, fostering collaboration and innovation. Cultivating strong relationships with key stakeholders, including suppliers, customers, distributors, and industry partners for long-term partnerships and mutual growth.

Elda, Valencian Community, Spain

High-Quality Ladies Footwear and leather goods company.

Berlin (Germany)

Working from Berlin (Germany). Promotional representative in commercial missions in wine business in Europe (France, Germany, Netherlands, Czech Republic and Poland), Japan, USA and Central America (Puerto Rico and the Dominican Republic).

Sax (Spain)

Export consortium composed of 6 footwear components companies (leather, heels, sole and ornaments producers).

Yecla (Spain)

CATLIKE SPORT COMPONENTS, S.L. CATLIKE Consolidation of existing export markets by reviewing commercial agreements. Sponsoring actions were implemented to promote the brand image. Agreements with new key distributors. Collaboration agreements with companies in the same sector with complementary pro ducts (clothing, bicycles, etc.).

Elda (Spain)

High-Quality Ladies Footwear and leather goods company.

Master'S Degree, Business Administration And Management, General, University Master'S Degree In Business Administration (Eqf Level 7).

Major in BUSINESS STRATEGY

Master'S Degree, International Business/Trade/Commerce, Master In International Business And Trade (Export/Import)

Chamber of Commerce of Alicante, certified by Miguel Hernández University, Spain. Lectures in Chamber of Commerce of Alicante, John Moores.

Bachelor'S Degree, Business Administration And Management, General, Erasmus Scholarship, Exchange Academic Year

Activities and Societies: Subjects: Business English, Marketing Principals, Organizational Behaviour and Human Resources Management.

Trade School, Business Administration And Management, General, Management, Technology And Design In Footwear And Leather Goods (1250 Hours).

INESCOP is a Centre for Technology and Innovation, founded in 1971 as a private and non-profit making association. With more than 45 years.