I manage the digital presence for the Owings Mills Corporate Roundtable, overseeing social media, website updates, photography, and graphic design to enhance their brand and community engagement.

• Social Media Strategy & Digital Marketing Expertise: Oversee social media strategies for multiple accounts, driving engagement through content creation and platform optimization to enhance brand visibility and community engagement.• Digital Analytics & Tracking: Manage Google Analytics 4 and implement tracking URLs to monitor, analyze, and optimize campaign performance.• Event Marketing Coordination: Lead and coordinate the marketing efforts for high-profile events, ensuring impactful promotion and alignment with organizational goals.• Project Management: Strategize, delegate, and oversee tasks across teams to ensure timely and successful completion of initiatives.• Collaboration & Leadership: Work with cross-functional teams to develop marketing plans, support programming, and enhance communication efforts.• Community Engagement: Drive initiatives that foster connections, enhance visibility, and deliver measurable results.

Spearheaded branding and built a strong online community through our various social media platformsImplemented effective communication strategies that build customer loyalty programs, brand awareness and customer satisfaction Improved the design, UX, traffic, and content of the website

Gather and analyze metrics around database growth,event conversion and lead performanceMarket on social platforms to target audiences to landing pages to funnel into CRM with re-target marketingPlan and execute client appreciation events, having as many as 650 attendees Develop marketing systems to increase efficiency with listings, client testimonials and open house follow ups

Focused on unit marketing growth, increasing ecommerce sales by 4,000% and customer satisfaction by 62%      Engineered monthly special event dining calendarDesigned bi-annual semester at a glance booklets for both corporate and key decision makes at the universityManaged campus dining location, supervising employees and EOD financial accounting

Designed and maintained website, search engine placement & social media content  Created and produced digital and print marketing & promotional campaigns   Directed special events including conferences & seminars Managed and maintained the marketing budget  Maximized existing database to increase client retention