Creating and executing effective personalization strategies for Delta's onboard channels.

• Built out digital campaigns taking into account audience segmentation, business priorities and available inventory• Analyzed data and reports to drive optimizations and build future audience strategies• Collaborate with Marketing and Customer Insights team on the development of audience propensity models• Developed digital roadmap for new SkyMiles members• Provided strategic direction on Adobe digital products including Target, Analytics and Audience Manager

• Provided strategic direction for on-site promotion of Delta products• Implemented campaigns on Delta.com through Adobe Target platform• Provided reporting and analysis to support Delta.com campaign stakeholders

Responsible for implementing sales processes, operations and support plans for Sky Media teamImplements content and media campaigns on delta.com, mobile, kiosk, gate information display screens, in-flight entertainment, wi-fi portal, Sky Magazine, Sky Clubs and other airline media assetsWorks with Media Operations team, IT teams, TOC team, vendors and media partners to implement efficient, industry-standard technology to enable digital media across all channelsExecutes paid media campaigns seamlessly and in a customer experience-friendly manner, working with eCommerce, IT, Supply Chain, Marketing Communications, Product Development, Corporate Real Estate, and other operating groupsProduces and provides metrics for campaigns Supports sales team with tools to drive and close sales, including data, presentations, and other collateral

Provide digital marketing services for local businesses and advertising agenciesCurrently positioned with clients as subject matter expert on email marketing, campaign and data management, digital media planning and analytics

Manage key elements for Coca-Cola’s My Coke Rewards email marketing loyalty program, including upholding program and brand guidelines, project management of mailings, creation of campaign briefs, and final approvalsDetermine the best strategic approach for promotional content as it relates to the mailing calendar and adherence to program qualification and business rulesCoordinate final stakeholder and legal approvals for content and responsible for testing and final sign off for campaign launchProvide interactive industry thought leadership to Yesmail Interactive’s clients and our internal organization

Develop applicable solutions for measurement and integration opportunities through search / display / email / SMS / socialBuild custom measurement models and reporting solutions that align with our clients’ business objectivesProvide strategic direction and develop attribution models that drive key optimization decisionsOversee all implementation, management and reporting of ad campaigns including trafficking and tagging of campaign elementsContribute to the strategy, planning, coordination, and overall execution of clients’ email marketing programs

Trafficked and reported on clients’ online ad campaignsUsed DoubleClick DFA ad serving solution and implemented site tagging for clients