John Balicano Email & Phone Number

Toronto, Ontario, Canada

In my role as a Digital Content Creation Intern, I'm playing a key part in launching and growing Taylor Jones Real Estate's social media presence from the ground up. With a heavy focus on video content, I'm helping to establish a strong brand voice and connect with a wider audience.

Toronto, Ontario, Canada

Taguig, National Capital Region, Philippines

- Pioneered remote training best practices during the transition from the office to working from home that were shared across workflows- Comfortable in both onsite and work from home training environments- Delivered training programs for new hire onboarding classes on media campaign management tools and processes, maintaining a high satisfaction rating (4.5+/5) across batches- Created automated tools and reports to streamline workflows and enhance efficiency- Designed and… Show more - Pioneered remote training best practices during the transition from the office to working from home that were shared across workflows- Comfortable in both onsite and work from home training environments- Delivered training programs for new hire onboarding classes on media campaign management tools and processes, maintaining a high satisfaction rating (4.5+/5) across batches- Created automated tools and reports to streamline workflows and enhance efficiency- Designed and maintained training and instructional materials for YouTube Standard Reserve / Instant Reserve / Google Preferred, as well as Google Ads, and Waze- Provided planned and reactive supplemental training in support of the YouTube Reserve workflowCommunicated daily and weekly process and training updates- Attended and presented at weekly, monthly, and quarterly business reviews on behalf of the training team Note: Media Campaign Manager workflow was acquired by Google Operations Center from Cognizant Technology Solutions, training responsibilities remained the same Show less

Taguig, National Capital Region, Philippines

- Delivered training programs for new hire onboarding classes on media campaign management tools and processes, maintaining a high satisfaction rating (4.5+/5) across batches- Created automated tools and reports to streamline workflows and enhance efficiency- Designed and maintained training and instructional materials for YouTube Standard Reserve / Instant Reserve / Google Preferred, as well as Google Ads, and Waze- Provided planned and reactive supplemental training in support of… Show more - Delivered training programs for new hire onboarding classes on media campaign management tools and processes, maintaining a high satisfaction rating (4.5+/5) across batches- Created automated tools and reports to streamline workflows and enhance efficiency- Designed and maintained training and instructional materials for YouTube Standard Reserve / Instant Reserve / Google Preferred, as well as Google Ads, and Waze- Provided planned and reactive supplemental training in support of the YouTube Reserve workflowCommunicated daily and weekly process and training updates- Attended and presented at weekly, monthly, and quarterly business reviews on behalf of the training team Note: Media Campaign Manager workflow was acquired by Google Operations Center from Cognizant Technology Solutions, training responsibilities remained the same Show less

Taguig, National Capital Region, Philippines

- Managed YouTube Reserve campaigns from $35K to $10M, overseeing the full lifecycle from booking and asset collection to implementation and launch for top-tier clients in US and Canadian markets- Developed and executed media plans for Standard Reserve and Google Preferred, ensuring optimal budget allocation, audience targeting, brand safety, and third-party tracking- Provided post-launch support including campaign monitoring and reactive/pre-emptive budget reallocation- Acted as a… Show more - Managed YouTube Reserve campaigns from $35K to $10M, overseeing the full lifecycle from booking and asset collection to implementation and launch for top-tier clients in US and Canadian markets- Developed and executed media plans for Standard Reserve and Google Preferred, ensuring optimal budget allocation, audience targeting, brand safety, and third-party tracking- Provided post-launch support including campaign monitoring and reactive/pre-emptive budget reallocation- Acted as a liaison between Google sales teams, media agencies, and creative agencies- Managed client deliverables across internal teams (QA, production, trafficking) to ensure on-time, error-free delivery while adhering to service level agreements- Prioritized workloads and set clear delivery expectations to ensure client standards were met, especially for time-sensitive campaigns.- Represented internal expertise in campaign implementation at meetings. Provided creative build best practices and client training as needed. Show less

Lifestyle Media, Advertising, With High Honours

Creative And Digital Strategy, Advertising, With Honours

Bachelor Of Science (B.S.), Information Technology

Activities and Societies: Computer Science Society

High School Diploma