John Michael Barstow Email and Phone Number

Selected projects:CD & MMDA Deposit Pricing:- Designed and launched a pricing test to assess price elasticity for new money-market bookings- Developed a comprehensive monitoring suite that allowed day-on-day tracking of the test’s rolloutRecoveries & Collections Optimization:- Developed a segmentation schema to bolster Key’s collections capacity- Created test designs for recoveries strategy optimization, including roadmap for test-and-learn iterationsSmall Business Lines of Credit:- Provided updated valuations for small-business lines of credits to reflect elevated levels of attrition, credit utilization, and charge-offs in a rising-risk environment- Made pricing recommendations according to present-value analysis and competitive positioningChecking Products Valuations and Product Structuring:- Evaluated KeyBank’s retail checking portfolio's sensitivity to impending regulatory changes (repeated fees, overdraft limits, &c.)- Created several standardized performance datasets through extensive SQL scripting and manipulation of legacy data sources- Updated acquisition unit economics and generated lifetime valuations for new product rollout- Advised on fee-loss mitigation strategies in view of the shifting regulatory ambit

• Located and summarized academic literature.• Summarized and contextualized Darden faculty research for business practitioners.• Developed two IRB-approved experiments.• Worked as an actor and administrator for 100+ hours on experiments.• Queried, cleaned, and analyzed data gathered from surveys.