Created and executed business plan for Pilot Media to begin offering SEM, SEO, web development and social media marketing servicesGeneral oversight of sales strategy, P&L, vendor relationships and service offeringsGenerated strong growth in revenue and profit serving both large and small advertisers

Created business plan, attained funding for and launched a branded local search platform for all daily newspapers under Landmark PublishingGeneral oversight of sales, product development, design, vendor relationships, staff and P&L

Developed product strategy for non-classified offerings including retail advertising, on-line coupons (deals) and print-to-web ad conversionManaged team of product developers whose roles included project management, requirements gathering, documentation, customer support and sales supportCollaborated with classified teams (recruitment, real estate, automotive, merchandise and rentals) to define on-line product strategy and financial models for their respective departmentsDocumented and coordinated work with IT Operations staff based on business prioritiesCoordinated product development work across departments and various Virginian-Pilot business units

Assisted key client in a product development role on a long term project consisting of the redesign of a web-based application used by several Fortune 500 companies for vendor sourcing and cost-benefit analysisParticipated in numerous client projects in the following roles:Sales supportRequirements definitionDocumentationEffort/cost estimationBusiness analysisProject management

User interface design and web development for start-up businesses CarScene.com and GreatBridge LLCUser interface design and client-side architecture for all Trader Electronic Media (now Dominion Enterprises) classified products