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Passionate digital marketing specialist with almost 20 years of experience leading cross-functional teams.Client experience:Bacardi Limited, Booking.com, Choose Love/Help Refugees, H&M, GSK, Nike, Pentathlon GB, Rolls-Royce Motor Cars, RTL Group, Ryanair, The Ramblers, Virgin Atlantic, Volvo Cars, World Gold CouncilIndustry experience:Automotive, charity sector, consumer goods, entertainment, finance & investments, travel, sportswear, sports events, sports governanceSpecialities: Problem solving, account management, ecommerce, localisation, operations, social media strategy, product management, project management, talent, team management, SEO, user experienceVoluntary Director at British Obstacle Sports. Applying the transferable skills of getting stuff done and collaborating with teams to the world of sport governance.
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ConsultantWolfpack 168United Kingdom -
Interim CeoPentathlon Gb Sep 2024 - PresentBath, England, United Kingdom -
Non-Executive DirectorPentathlon Gb Nov 2023 - Present -
ConsultantWolfpack168 Jan 2023 - Present
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President / Chair Of The BoardBritish Obstacle Sports Dec 2022 - Present -
Elected DirectorBritish Obstacle Sports Nov 2021 - Dec 2022 -
Interim CeoUk Obstacle Sports Federation Apr 2021 - Nov 2021London, United Kingdom -
Chair Of The Competition And Safety CommissionUk Obstacle Sports Federation Oct 2019 - Mar 2021London, United Kingdom -
Programme ManagerThe Ramblers Jan 2023 - Sep 2023London, England, United KingdomProgramme delivery for the launch of the new Ramblers website including oversight of the organisational needs for the planned rollout (e.g. volunteer training, content creation, and support). -
Business DirectorAkqa Oct 2021 - May 2022London, England, United Kingdom -
Executive Director, Client OperationsAkqa Sep 2017 - Jan 2021London, United Kingdom -
Client PartnerAkqa London Nov 2015 - Aug 2017London, United KingdomClient lead for our relationship with Volvo Cars. -
Group Account Director / Client PartnerAkqa Gothenburg May 2015 - Oct 2015Gothenburg, SwedenI was fortunate enough to spend six months in Gothenburg, as the first studio employee, establishing our relationship with Volvo Cars as Agency of Record for digital campaigns, CRM, social, digital experience and data analytics. -
Group Account DirectorAkqa London Apr 2014 - Oct 2015London, United KingdomOn my return from setting up the AKQA Portland office I joined a team focused on new business.This included successful pitches and work for the following clients:GSK (MaxiNutrition), Ryanair, Virgin Atlantic and Volvo Cars -
Senior Account Director / Group Account DirectorAkqa Portland Aug 2012 - Mar 2014Portland, Oregon AreaExcited by adventures and new challenges I took the opportunity to help build a new AKQA office in Portland becoming employee #1 in August 2012. With Nike WHQ nearby, our aim has been to deepen existing client relationships, foster new ones and to continue to strive and deliver great work for Nike. Responsibilities included:* Account management & planning* Product management* Team oversight* Forecasting & budgeting* Office operations* Program management* Resourcing and pipelining* Recruitment management* Building furniture :)Impact:In my 20 month tenure AKQA Portland had grown to over 50 full-time employees, significantly exceeding original headcount and revenue targets. More importantly we've been able to partner with Nike on a number of exciting new projects that wouldn't have been possible previously. My time in Portland was incredible and I learned so much from the experience. It was a honour to help build such an incredible and talented team. -
Senior Account DirectorAkqa London Feb 2012 - Aug 2012London, United KingdomAccount lead for Nike Innovation covering Nike.com, CMS development and Global Brand Innovation projects. -
Account DirectorAkqa London Jul 2011 - Jan 2012LondonAccount lead for Nike Innovation covering Nike.com, CMS development and Global Brand Innovation projects. -
Senior Account ManagerAkqa London Aug 2010 - Jun 2011London, United KingdomLed several campaigns across site and social experiences for Nike Football. Towards the end of 2010 I took ownership at AKQA of a key project to rollout a new CMS across the business at Nike with three successful on time and budget launches in the first half of 2011. Key Projects:* NikeBasketball China site launch (2011)** NikeSportswear.com site launch - 15 markets (2011)** Nike Football Bootfinder Facebook App (2010)* CR Safari product launch - 27 markets (2010)* T90 Tracer football launch - 27 markets (2010)* These projects involved multiple teams. AKQA partnered with Nike in the platform development that enabled the front end implementation of these site experiences. -
Account ManagerAkqa London Jul 2008 - Aug 2010LondonJoined to support Account Director on Nike Running EMEA account and then moved into the Global Nike Football Team in the lead up to the 2010 World Cup.Key projects:* Nike Football Bootfinder Facebook App (2011)* Elite Series boot launch for World Cup on NikeFootball.com– 27 markets (2010)* (NIKE)RED campaign launch – 27 markets (2009-10)* NikeRunning.com global site localisation - 18 markets (2009)* Last.fm Nike+ community page (2009)* Nike+ Men vs. Women site launch (2009)* Nike+ Human Race site launch (2008) -
Head Of Digital CommunicationsObstacle Course Racing Association Uk (Ocrauk) Jul 2016 - Dec 2016United KingdomVolunteer supporting OCRA UK with digital communications for the UK OCR Championship in 2016.
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Online Marketing Consultant1492 Adventure Tours Venezuela C.A. Feb 2008 - Feb 2009Part-time SEO and online marketing consultancy, including on-site keyword optimisation, copywriting, paid search and off-site link building with relevant travel and directory sites.
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Account ManagerDigivate Aug 2006 - Jun 2008London, United KingdomI was responsible for maintaining and developing client relationships for 4-6 clients at UK based ecommerce and online marketing agency.* Main point of contact for several UK retail brands (Inc. Sofa Workshop, Elvi, Shellys’ London)* Project management of full life cycle ecommerce web site builds (£50-100k) -
Co-Founder And Web ManagerBeatmymates - Fantasy Football'S Evil Twin Mar 2005 - Jul 2006Portsmouth, United KingdomI set up a fantasy football website as fully licensed company that was compliant with UK gambling legislation. I was responsible for managing the implementation of both the front-end and back-end systems used to maintain the website which included payment integration with PayPal and the scoring system that game was based on.
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Frequently Asked Questions about James Burton
What company does James Burton work for?
James Burton works for Wolfpack 168
What is James Burton's role at the current company?
James Burton's current role is Consultant.
What is James Burton's email address?
James Burton's email address is ja****@****kqa.com
What is James Burton's direct phone number?
James Burton's direct phone number is (415) 645*****
What schools did James Burton attend?
James Burton attended Royal Holloway, University Of London, The Open University.
What are some of James Burton's interests?
James Burton has interest in Mud Runs, Football, Education, Obstacle Course Racing, Adventures, Making Things Better.
What skills is James Burton known for?
James Burton has skills like E Commerce, Seo, Digital Strategy, Account Management, Web Project Management, Online Marketing, Digital Marketing, User Experience, Ppc, Digital Media, Localization, Email Marketing.
Who are James Burton's colleagues?
James Burton's colleagues are Alexia Jones, John M., Dr Nicola Robinson, Russell North, Bernie Moss, Andy Bowly, Rhys Edwards.
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