Jason Mccracken Email & Phone Number

Los Angeles, Ca, Us

Chief Product Officer (CPO) / Independent Producer at MB Digital: Launched a production company, acquired key intellectual property, and assembled a team of technical and creative resources to drive content development in film and gaming. Focused on strategic IP acquisition, leading development efforts, and establishing the foundational infrastructure required for long-term growth and success in entertainment production.Key responsibilities and achievements include:• Acquiring the intellectual property rights for "NextWar" and leading its development as an indie game for iOS, focusing on product-market fit and scalability.• Establishing a production company to develop film and gaming projects, creating the foundational structures needed for long-term success in the entertainment industry.• Building strategic partnerships and assembling talented creative teams to support early-stage film projects, ensuring alignment with both creative vision and production goals.Applying his extensive background in digital transformation and product leadership to creative industries, demonstrating adaptability and a strategic approach to new, innovative environments.

New York, New York, Us

Led the turnaround and transformation of the Loyalty Product team responsible for critical digital initiatives. Focused on driving product strategy, establishing operational excellence, and realigning business priorities to deliver high-impact outcomes.Key responsibilities and achievements include:• Spearheaded a strategic overhaul of product operations, introducing new frameworks for predictable delivery and optimizing cross-functional collaboration, which led to significant improvements in product delivery timelines and quality.• Successfully led the Loyalty development of the high-profile launch of the Apple Card Daily Cash Savings program, enhancing customer value and driving increased engagement.• Partnered with senior leadership to redefine the vision and product strategy for multiple digital initiatives, aligning them with business goals and client needs.• Built and mentored a high-performing product team, fostering a culture of accountability, innovation, and collaboration, ultimately enhancing team productivity and morale.• Implemented a metrics-driven approach to measure product success and identify areas for continuous improvement, providing transparency and clarity across stakeholders at all levels.• Championed the integration of cutting-edge technologies and tools to modernize product development processes, delivering enhanced client experiences and driving digital transformation initiatives at scale.This role required a balance of strategic leadership and hands-on execution, demonstrating an ability to lead transformative change in a highly regulated, fast-paced environment. Positioned to take on broader responsibilities, leveraging deep expertise in digital transformation, strategic growth, and operational excellence.

New York, Ny, Us

Led the transformation of the Loyalty product team, delivering high-impact initiatives that enhanced customer experience and loyalty capabilities. Oversaw the launch of a new Global Loyalty platform and a portfolio of supporting digital products, focusing on aligning business priorities with technological advancements to ensure market leadership.Key responsibilities and achievements include:• Led a full-scale turnaround of the Loyalty product team, focusing on predictable delivery and enhancing product capabilities, resulting in American Express's most advanced loyalty platform to date.• Collaborated closely with senior executives to redefine loyalty strategy, integrating data insights to improve customer experience and drive business growth.• Built a culture of accountability and transparency within the product team, improving communication with business stakeholders and aligning delivery timelines with strategic objectives.• Directed a major upgrade to the Loyalty platform, enabling real-time reward capabilities and significantly enhancing user engagement metrics.• Successfully navigated complex regulatory requirements to ensure compliance while driving innovation within the Loyalty product space.• Mentored and developed future leaders, ensuring the continuity of expertise and positioning the team for ongoing success.This role highlighted the ability to execute strategic growth initiatives while leading high-performing teams in a dynamic, competitive environment. The success of these efforts affirmed American Express as an industry leader in Loyalty and customer engagement, setting a new standard for Loyalty platforms.

Led the implementation and launch of TRU's ecommerce enabled website while building a tech team from the ground up.Key responsibilities and achievements include:• Assembled a team of rock-star engineers and SEO experts• Managed the working relationship with R/GA London and collaborated on design optimized for commerce while balancing the need to do brand storytelling through the consumer journey• Selected and implemented internal tools: Atlassian Jira & Confluence• Established a digital product prioritization system, request and intake process, Kanban based ticketing system, and set the standard for development stories (all development work requiring a vetted story)

Specializing in digital product strategy for ecommerce products. Development team turn-around specialist. Driving accountability for product performance and requirements authoring.• Mapping of corporate strategy to digital product strategy in the development of product road maps• Led product teams in the implementation of the ecommerce products

Beaverton, Or, Us

Contract Program Manager for Nike+ Platform - Activity Team.Recruited to turn around a Nike+ data migration program that was failing to meet budgeted timeline. Developed a get-to-green plan for the project and reprioritized development deliverables while improving development team processes and velocity.• Turned around a lagging Nike+ data migration program that migrated data from data center hosted ORACLE RDBMs to AWS hosted Cassandra databases• Improved development team internal processes including kanban ticket management, requirements analysis, and reporting

Beaverton, Or, Us

Quickly established status as Nike.com’s first Product Details Page (PDP) subject matter expert. Performance led to promotion to position as Product Manager for the primary revenue page on Nike.com, a role demanding both business acumen and technology management skills. Managed development and performance of a portfolio of desktop and mobile PDPs across 22 countries and 9 languages throughout Europe, North America, Japan, and China. Led a team of BSAs and Tech Writers to deliver complex, service driven, commerce pages involving a dozen development teams in Nike's fast moving matrix environment.• Drove millions of dollars in incremental revenue by introducing technology and content enhancements supporting overachievement of stretch goals for conversion and demand on PDP.• Led large ecommerce development projects to deliver award winning products - often cited in industry as best in class.• Successfully championed implementation of formal Product Management model and methodology to Nike development organization.• Led analysis for complete re-designs of 5 PDPs and creation of Webby Award-winning Nike.com consumer experience.• Engaged stakeholders to develop roadmaps for product portfolio based on strategic objectives, multivariant testing (MVT), and user panel interviews.

Beaverton, Or, Us

• Led requirements and story definition for Nike Store Flash to HTML conversion for product detail page including Bazaarvoice integration and social commerce implementation• Defined, and documented extensive business rules and requirements for the implementation of Sterling Commerce's Distributed Order Management System (DOMS)• BSA for ColeHaan.com mobile site launch targeting iPhone & Android platforms• Drove detailed requirements for NikeStore.com mobile launch in Europe• Partnered with the business to refine and plan the Promotions engine upgrade and migration to ATG 10

Beaverton, Or, Us

• Reporting specialist for Nike Global Operations & Technology Finance department• Developed the budget reporting process and systems for Nike Operations & Technology Strategic Projects• Created a complex cost center reporting package for Nike executives and senior managers• Information management advisor and Excel guru

Irvine, Ca, Us

• Original retained for a three month contract onsite in Nike Finance – Quickly implemented solutions resulting in increased reporting accuracy• Contract was extended three times

Led independent consulting firm providing software development, ERP system implementation, reporting enhancement, and accounting services to clients including logistics companies, web development agencies, and utilities. Served as Principal Consultant and Manager of all web application development in .NET. Trained/mentored junior staff members.

Accomplished turnaround of failing startup business, normalizing operations with internal controls and processes, rationalizing corporate holdings, and providing owner with “big picture” view of various operating scenarios to facilitate informed decisions.

Seattle, Wa, Us

• Income Tax prep & Audit• Information management consultant advising clients on software and data processing issues• Developed custom database applications and process redesign resulting in significant improvements in reporting accuracy and timing

Various project and part-time engagements while completing the Accounting program and graduate course work at Oregon State University

Salem, Or, Us

• Oracle Senior Programmer Analyst responsible for maintenance programming on production worker compensation insurance policy application

• Oracle DBA• Served as primary point of contact for technical issues for Oracle ERP implementation conducted by KPMG

• Junior Oracle Database programmer promoted to lead developer on a consolidated billing solution developed for the utility industry (company was acquired by a competitor at the end of 1997)

B.S., Business Administration – Management Information Systems

Education record

B.S., Accounting