Jennifer Mcenerney Email & Phone Number

Rochester, New York Area

A division of the leading Canadian energy distribution company Superior Propane, Superior Plus Propane is the 4th largest retail propane distributor in the U.S. and growing rapidly. We serve 890,000 customers across the eastern and western United States. Current responsibilities: • Launch and management of U.S. website platform and content, including 50+ child sites and their Google My Business properties• Strategic website, branding and technology integration for all acquisitions• Program development and launch of 3 key internal operation tools: Lookup, Dispatch and Commercial Fixed Price Tool (pricing, installation and contact information across entire footprint) • Support and strategic development of company intranet, roll-out and training program (RewardGateway)• Facilitated all corporate campaigns and online chat support to 600K+ customers and prospects in growing Marketing database (ActiveCampaign)• Managed Propaneoffer.com and oiltopropane.com lead-generation websites and automations integrated with enterprise software (Salesforce.com)• Grew our online Customer Portal user base, drove increased online delivery orders and ideal customer attributes via promotional campaigns.

Rochester, Ny

Industries that Superior Plus Propane supports include Hospitality, Construction, Recreation (Campgrounds, Golf Courses), Agriculture and Nursery/Landscape businesses. Responsibilities include: • Directing strategic commercial marketing and lead generation programs• Developing client relationships through Partnership/Association management • Supporting six Commercial Sales regions across New York, Pennsylvania and the Mid-Atlantic states.• Conducting market research, planning for marketing events, and developing marketing communications strategies• Supporting brand consolidation and development; includes execution of communications, social media, sponsorships, events, client relationship marketing and business development• Creating and presenting commercial track for annual Sales Conference• Strategic and tactical development of an annual, company-wide Sales Campaign & Contest to support growth initiatives. Ran for 3 years, hitting 90% of target in year 1, 100% in years 2 and 3.

• Strategic consultant on implementing innovative and simpler ways to connect with our clients• Generating quality and process improvements for the U.S. Client Operations proposal and orals processes• Coaching pursuit teams on delivering impactful and effective presentations

• Provided executive communications support for US. Client Operations executive team and Xerox's North American Operations employees (15,000+)• Focused on delivering concise, focused and meaningful messaging enabling employee efficiency and consequential business growth• Supported webcast messaging and logistics and round table activities at corporate level• Management and production of intranet hub and global weekly summary of all significant North American business content to all Xerox employees (over 130,000)

• Managed all launch and marketing activity for 6 individual software products within Xerox's FreeFlow Digital Workflow Collection: Express to Print, Makeready, Scanner 665, Output Manager, Print Manager and Variable Information Suite.• Provided logistical and presentation support for over 30 industry tradeshows worldwide (Graph Expo, OnDemand, Drupa, PrintWorld, PMA etc.) • Established communications process for internal software division with over 10,000 employees (web sub-site, E-newsletter, internal message board and technical analyst portal) • Managed spend for an annual marketing budget ($1M- $500K)• Conducted regular training and customer webinars on variable software. Hosted frequent training meetings, facilitated recording of events for replay• Interviewed and published in two industry publications: Print Solutions and InfoTrends

Developed annual marketing plans for workflow software supporting Xerox’s $4.5 billion production (high-volume) printer business. Responsible for product positioning, training and life cycle management. Defined and prioritized product launch activities, collateral creation, events, and ongoing sales/support• Managed the Printing Innovation with Xerox Imaging (PIXI) Awards program. Delivered all program elements including: contest forms, web site, management of entries from US/Canada, judging and announcement events held in NYC at Graph Expo 2003• Lead marketing effort for the Xerox Personalized Marketing Collateral Web project. Supplied requirements and content for 2 software versions. Managed content and registration for 7 month pilot. Facilitated transfer of technology to a hosted site in Toledo, OH

• Lead developer of composition, support, and documentation for three packaged software solutions. Key member of cross-functional teams who co-authored and delivered all demonstrations, scripts and multimedia training• Conducted technical assessments of multiple software solutions to print on Xerox's color, monochrome and office printers. Used proficiency with variable/personalization, graphic design, layout, scanning, and color management software to synthesize key findings for workflow marketing strategy. Leveraged digital photography and technical writing skills to manage creative agencies for product deployment worldwide

Rochester, Ny

http://thewomensalliance.net/

Bs, Biomedical Photography & Communications

Activities and Societies: Editor of the BPC Bulletin: http://photo_sciences.cias.rit.edu/bulletin/

Bs, Biology

Activities and Societies: College Governance board member

Biology

Activities and Societies: Track Team, Ultimate Frisbee Club