Key Achievements:Corporate Strategy Leadership: Played a pivotal role on the corporate strategy team, aligning national provider strategy with organizational goals. Collaborated on population health initiatives and financial performance optimization.Provider Network Development: Designed and optimized a national provider network of 10,000+ providers across six states, ensuring CMS compliance and full network adequacy. Established KPIs and OKRs for performance management, achieving measurable results in provider strategy outcomes.Team Leadership: Built and mentored a high-performing contracting and provider relations team, fostering cross-functional collaboration across clinical, financial, operational, and compliance teams.Value-Based Care Innovation: Co-led initiatives such as go-to-market strategies for hospital-at-home services, value-based wound care, and integrated behavioral health models, driving improved patient outcomes and operational efficiency.Financial Performance Alignment: Negotiated key provider agreements and optimized referrals to achieve $8M in annualized cost savings. Conducted in-depth market analysis to drive competitive unit cost performance.New Market Development: Advised on RFP processes, financial modeling, and operational planning for acquisitions and expansions, ensuring seamless market entry and operational readiness.Strategic Communication: Delivered data-driven insights and business cases to senior executive leadership and influencing strategic corporate decisions.

Key Achievements:Recognition: Promoted to InnovAge's first Executive Director of Provider Strategy and Network ManagementOperational Turnaround: Directed the transformation of a distressed PACE program, achieving a 19.1% improvement in profit margins over two years through strategic alignment of financial, clinical, and operational goals.Team Leadership: Led and coached a 17-member interdisciplinary care team and a staff of 120, fostering accountability, collaboration, and continuous growth to enhance efficiency and care delivery.Acquisition and Integration: Co-led the acquisition and operational integration of new PACE centers across multiple states, ensuring compliance and readiness for growth.Strategic Growth: Spearheaded site selection, operational planning, and enrollment strategies to expand PACE program capacity and service reach.

Key Achievements:Recognition: Promoted from V.P. of Sales and Marketing to Vice President of Integrated CareStrategic Leadership: Directed business strategy development and execution of key initiatives in integrated post-acute care services, driving organizational transformation and aligning operations with strategic goals.Revenue Growth: Established revenue-generating collaborations with managed care, government, and acute care partners, resulting in improved quality outcomes, enhanced patient engagement, and cost reductions.Program Expansion: Led the transition of a rural nursing facility into a multi-state provider of sub-acute ventilator care, achieving 100% occupancy and establishing the largest service line of its kind in the region.Value-Based Care Models: Designed and integrated cross-functional care models, including PACE, chronic disease self-management, skilled nursing, respiratory care, and assisted living, creating competitive advantages across markets.Team Leadership: Provided strategic support and coaching to marketing and business development teams in Arizona, Texas, and Virginia, aligning efforts with corporate objectives and achieving census and revenue targets.Notable Projects (2009–2015):Developed and implemented chronic disease self-management education programs for integrated care settings which resulted in a Health Care Innovation Award from CMSSpearheaded PACE and MFP (Money Follows the Person) program development, enhancing care delivery for underserved populations.Launched respiratory specialty care service lines in SNFs, securing licensing and expanding regional market reach.Directed feasibility studies and implementation for innovative care solutions, including home hemodialysis and house call practices.Conducted managed care population health pilot analyses, driving operational alignment with ACO concepts.Supported equity restructuring, acquisition strategies, and leasing models for senior housing developments.

Key Achievements:Strategic Leadership: Directed business marketing and development functions for a 3D architectural animation studio, specializing in animation, renderings, video integration, and interactive sales solutions.Revenue Growth: Repositioned the company to target high-profile clients, securing $3M in new contracts within one year through tailored marketing and business strategies.Team Development: Recruited, hired, and trained a high-performing business development team, streamlining prospecting, communication, and client onboarding processes.Operational Innovation: Created and implemented marketing metric dashboards and processes to identify, prioritize, and communicate with global prospects, enhancing efficiency and client engagement.Contract Negotiation: Designed unique strategies and presentations, successfully negotiating high-value contracts with worldwide clients.

Responsible for all new business acquisition for Barber Martin & Associates. Barber Martin was a national marketing and advertising communication company. Client base included but was not limited to Cato Fashions, Southern States, Charter Media, Wendy's, and the Virginia Tobacco Settlement Foundation.I positioned the agency, built strategic relationships, and won new business opportunities. I pursued "challenger" retail brands in the mode of expansion.

Developed a set of systems to support a monetization strategy for an online membership based family website. I implemented systems for the sales and marketing divisions. Systems included but were not limited to: vendor management, inventory management, sales associate management, CRM (Sales force.com implementation and launch), and affiliate management.

As V.P. of Sales & Marketing I was responsible for the sales and marketing strategic planning, hiring, price modeling, and various other executive responsiblities. I played an integral role in the executive team deciding when and where to buy property, what to sell the property for, what the property improvements and changes should be, etc....

Launched the grassroots startup of an advertising firm with full accountability and responsibility for all new business, operations, and account services. Remained up to date with current market conditions to position the agency’s entry into new opportunities for business. Delivered pitches and wrote proposals to compel potential / existing clients to take action. Consistently identified areas to improve the agency’s visibility. Managed client relationships, research, strategic marketing, tactical planning, measurement strategies, and other platforms needed to meet client goals.

Account executive for modern rock format. Sold radio spot advertising and promotional campaigns to local, regional and national media buying firms and businesses.