-Member of project team that led the 2013 re-branding of North Shore Credit Union to BlueShore Financial.-Assisted in the launch of the first responsive design-based credit union website in Canada.-Develop collateral materials including brochures, annual reports, newsletters, product sheets, etc.-Establish community investment strategy, negotiate sponsorships and partnerships including legal review, trademarks, and working with local organizations to leverage the BlueShore Financial brand.-Participate with key stakeholders in developing the annual strategic marketing plan to support business targets.-Provide leadership and overall project management of key branding and product initiatives involving cross-functional teams, ensuring internal and external stakeholder support and engagement.-Manage all aspects of the email marketing platform, landing pages, tracking performance and post-campaign analytics.-Develop product positioning messaging and work with marketing team to ensure accuracy and relevance of market-facing materials and promotions, sales training and support materials. -Focus on deepening member relationships and financial wellness, acting as a champion across the organization.-Provide recommendations to retail team, informing business strategies and tactics that enhance the brand, build client relationships, and drive sales and profit-Organize and manage events including branch openings, corporate golf tournaments, AGMs and seminars.

- Managed migration of retail banking website to new MDI platform from the conceptual (wireframes) stage through architecture (technical, functional and visual components) to implementation, utilizing keyword research and strategies. - Worked with external suppliers and subject matter experts to produce content, graphics and design reflective of brand. - Collaborated with internal stakeholders to initiate, communicate and manage annual campaigns from initial concept to implementation. - Responsible for specific supplier relationships and managed a portion of the marketing budget. - Developed collateral materials including brochures, annual reports, newsletters, product sheets and sales letters. - Assisted in establishing community investment strategy and negotiated community sponsorships / partnerships.

-Responsible for developing and implementing marketing and direct services strategies across all divisions of this closed bond credit union and its subsidiaries to maximize commitment among members, employees and other stakeholders and to achieve corporate goals.-Managed the planning and execution of various events, seminars and training sessions.-Provided weekly written status reports to executive on results of marketing initiatives.-Managed production budgets for all internal and external marketing materials.

-Successfully implemented marketing and sales strategy while regularly exceeding mandated targets.-Determined member contact strategy, target markets, and email/call lists for direct marketing initiatives.-Executed client promotions and direct marketing campaigns for Growth Financials group of companies-Managed, executed and analyzed end-to-end marketing campaigns, programs and research data to identify key results.

-Managed a portfolio of over 20 significant client relationships with a variety of firms from different industries, including mining and exploration, real estate development and financial services. -Accountable for liaison between designers and clients to ensure projects were completed on time and on budget. -Managed designers on the completion of various projects, such as: 3-D animations, website development etc.

-Provided Marketing and Graphic Design support for a variety of clients including credit unions/sports clubs-Responsible for the development of marketing and promotional materials, including advertising (print/online), collateral, campaign materials, direct mail, and marketing publications. -Created various marketing related surveys and interpretation / analysis of responses.