Jennifer Mcvay Email & Phone Number

Lake George, Ny

Albany, New York Area

Schroon Lake, New York, United States

Coordinate marketing and public relations strategies to introduce appropriate demographics to a new property in an unknown townDevelop packages for weddings and group cateringDevelop service standards for weddings and catered eventsSet up account management systemSolicit new business for a brand new property

Saratoga Springs, Ny

Sold and serviced day meetings and all weddings and social events

Saratoga Springs, Ny

Responsible for selling to and servicing accounts in upstate New York and Northwestern Vermont. Focus on generating new business for a small bakery food wholesale business that relocated to New York in 2008.• Worked on repairing relationships with customers that were tarnished with prior sales manager’s efforts.• Focusing also in increasing revenue with existing customer base.• Educating new staff with product knowledge in the baking industry

Bolton Landing, Ny

Directly responsible for all aspects of the sales and servicing of high-end weddings (up to 175ppl) that generated up to $120,000 per event. Directly supported marquee corporate accounts on events and corporate meetings ranging from 10-600ppl with sales revenue up to $250,000 per event.• Responsible for assisting the Marketing Director to create a strategy around distinct wedding options designed to exploit the The Sagamore brand identity to successfully fill in gaps in the Spring 2010 event schedule.

Saratoga Springs, Ny

Solely responsible for the sales and servicing of all weddings and small corporate groups. • Updated the wedding program to be more in line with area competition and evolving customer needs.• Led the effort to improve the wedding room block procedures to increase hotel profit AND customer satisfaction.

Bolton Landing, Ny

Responsible for booking all social events including mostly high-end weddings and family oriented events. Updated the product offerings to be consistent with emerging market trends and property offerings.• Assisted with implementation of a family reunion promotion that generated $50K in sales within the first year.

Bolton Landing, Ny

Responsible for servicing special events, conferences and small corporate meetings. Proactively pursued more challenging, detailed, and high-end groups as a personal challenge and to expand the client list to include new customers more suited for the property. • Serviced, on average, 100 conferences/galas a year, mostly from May to November.

Certificate - Advanced Hospitality Revenue Management

Fine/Studio Arts, General